Item description for Introduction to E-commerce (Tsinghua University Texts) by Zheng Qin...
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi'an Jiaotong University. He received his PhD from Northwestern Polytechnical University.
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Est. Packaging Dimensions: Length: 1" Width: 6.25" Height: 9.5" Weight: 1.9 lbs.
Release Date Oct 1, 2008
ISBN 3540496440 ISBN13 9783540496441