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Ministry Marketing Made Easy: A Practical Guide To Marketing Your Church Message [Paperback]

By Yvon Prehn (Author)
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Item description for Ministry Marketing Made Easy: A Practical Guide To Marketing Your Church Message by Yvon Prehn...

Overview
Ministry Marketing Made Easy defines Ministry Marketing as everything the church does to share the story of Jesus. This book challenges church leaders with a totally different and practical approach to marketing the church's message. Often, church leaders define marketing as spending large amounts of money on big ads in the church page section of local newspapers, building a killer web site or a dozen other standard marketing ideas that cost lots of money, or creating publications in full color that are professionally printed. Just as often, the church realizes very little return on its investment. Ministry Marketing Made Easy provides alternative, practical ways for church leaders to communicate the church's message. This book deals with how to reach people where they are today; people who: * are authority indifferent * are time starved * have no understanding of Christian terms or references * and yet are spiritually seeking. Reaching people with the church's message isn't as hard as you might assume. Rather than using fancy expensive ads, the book recommends the use of: * postcards and business card-sized invitation cards * ads in movie theaters and other unexpected places * bulletins that make sense to people who visit the church for the first time * welcome centers that really welcome people * messages repeated enough times for even erratic church attendees to know what is going on * niche newsletters, and more. Ministry Marketing Made Easy also suggests radical ideas to reach the unchurched, such as: * becoming a local media spokesperson for Christianity * allowing coffee inside the worship space during the service * setting up a smoking area at church * using pop-culture as the source for sermon illustrations * serving the community by doing what no one else wants to do. Finally the book provides practical tips on how to: * manage Marketing Ministry volunteers * choose the right combination of software and printing tools * find resources that will make your Ministry Marketing more effective.

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Item Specifications...


Studio: Abingdon Press
Pages   176
Est. Packaging Dimensions:   Length: 8.9" Width: 6" Height: 0.6"
Weight:   0.7 lbs.
Binding  Softcover
Release Date   Sep 30, 2004
Publisher   Abingdon Church Supplies
ISBN  0687057337  
ISBN13  9780687057337  


Availability  0 units.


More About Yvon Prehn


Register your artisan biography and upload your photo! YVON PREHN travels around the country teaching churches and faith communities how to use technology and desktop publishing to communicate the message of the gospel. She also helps people understand the implications and ministry potential of technology. She is the author of "Tap the Power of Desktop Publishing for Your Church or Ministry and "Devotions for Desktop Publishers. She is the regular desktop publishing columnist for "Christian Computing Magazine. Her articles have been published in a variety of Christian publications including "Ministries Today, Computing Today, Clergy Journal, Church Office Computing, Pulpit Helps, and "Your Church.

Yvon Prehn was born in 1959.

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Product Categories

1Books > Subjects > Reference
2Books > Subjects > Religion & Spirituality > Christianity > Christian Living > Leadership
3Books > Subjects > Religion & Spirituality > Christianity > Clergy > Church Administration


Christian Product Categories
Books > Church & Ministry > Pastoral Help > General



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Reviews - What do customers think about Ministry Marketing Made Easy: A Practical Guide To Marketing Your Church Message?

Great Book  Oct 29, 2005
Every person in church leadership should read this book. Yvon has practical and doable ideas for "marketing" ministries, even if your church is on a small budget. We thought we were doing a pretty good job, but we discovered that there were a lot of areas in which we were falling far short.
 
Helpful ideas for church promotion  Nov 23, 2004
Yvon Prehn offers some great insights for your church promotion. She is a real advocate of getting maximum impact from your church bulletin. This book would be a great tool to give to all the workers and volunteers who work on the bulletin, newsletters, and event promotion. They won't get lost in a lot of technical marketing explanations and will be encouraged that developing church communications is very much a ministry! She encourages prayer and gives practical ideas for action. There are also links to helpful resources and websites.
 

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