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The Online Customer: New Data Mining and Marketing Approaches [Hardcover]

Our Price $ 93.55  
Item Number 244883  
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Item description for The Online Customer: New Data Mining and Marketing Approaches by Yinghui Yang...

In The Online Customer, Yinghui Yang details how data mining and marketing approaches can be used to study marketing problems. The book uses a vast dataset of web transactions from the largest internet retailers, including Outline. In particular, she deftly shows how to integrate and compare statistical methods from marketing and data mining research. The book comprises two parts. The first part focuses on using behavior patterns for customer segmentation. It advances data mining theory by presenting a novel pattern-based clustering approach to customer segmentation and valuation. The second part of the book explores how free shipping impacts purchase behavior online. It illuminates the importance of shipping policies in a competitive setting. With complete documentation and methodology, this book is a valuable reference that business and Internet Studies scholars can build upon.

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Item Specifications...

Pages   140
Est. Packaging Dimensions:   Length: 8.98" Width: 6.06" Height: 0.63"
Weight:   0.79 lbs.
Binding  Hardcover
Release Date   Oct 1, 2006
Publisher   Cambria Press
ISBN  1934043060  
ISBN13  9781934043066  

Availability  75 units.
Availability accurate as of Oct 22, 2016 07:54.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

More About Yinghui Yang

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Product Categories

1Books > Subjects > Business & Investing > Economics > Statistics
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Marketing & Sales > Advertising
4Books > Subjects > Business & Investing > Marketing & Sales > Consumerism
5Books > Subjects > Computers & Internet > Databases > Data Storage & Management > Data Mining
6Books > Subjects > Computers & Internet > Digital Business & Culture > Web Marketing

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