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Investment in China- The Business Environment and Strategies [Paperback]

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Item Number 218675  
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Item description for Investment in China- The Business Environment and Strategies by Xiumei Liu...

Are you ready to "go China"? With the pressure of going global growing, the question of "going China" has gained even more relevance. Yet, despite China's booming economy, success there represents a daunting challenge for overseas firms. This book helps narrow the gap between possible opportunities and uncertainties for multinational companies considering market entry in China. It begins by studying Chinese marketing conditions such as political, economic, socio-cultural, and legal factors, and then focuses on the automobile market with up-to-date data. Part II provides a comparative overview of eight entry modes, such as export, joint venture, and subsidiary with an assessment of their potential advantages and disadvantages. Other issues include what strategies late entrants can adopt to make their entry successful. This is a well-organized book with an accurate analysis and pragmatic ideas, through which the author Xiumei Liu presents a clear roadmap for overseas companies in their decision-making process by answering the most challenging questions of "Whether or not?", "How?", "When?", and "Where?" to enter in the Chinese market. This book should interest managers in multinational firms, international marketers, students of international marketing and those interested in understanding the Chinese business environment and/or designing a successful entry strategy in China.

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Item Specifications...

Pages   128
Est. Packaging Dimensions:   Length: 9.06" Width: 6.69" Height: 0.63"
Weight:   0.57 lbs.
Binding  Softcover
Release Date   Jan 25, 2007
Publisher   VDM Verlag Dr. Mueller e.K.
ISBN  3836405261  
ISBN13  9783836405263  

Availability  99 units.
Availability accurate as of May 27, 2017 01:51.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

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Product Categories

1Books > Subjects > Business & Investing > Finance
2Books > Subjects > Business & Investing > General
3Books > Subjects > Professional & Technical > Accounting & Finance > Finance > General

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