Item description for Evaluating NTO Marketing Activities by World Tourism Organization (UNWTO)...
NTO Marketing Activities - Guidelines for Evaluation examines the ways in which tourism destinations and NTOs evaluate the effectiveness of their promotional activities. The study has taken into account the extensive analysis of the research carried out on the subject. Based on the results of a survey into current evaluation practices among NTOs, the study compares different evaluation methodologies in terms of best practices. As a result, a guide for the evaluation of the marketing activities of NTOs is developed setting out a number of practical steps.
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Studio: World Tourism Organization (UNWTO)
Est. Packaging Dimensions: Length: 11.2" Width: 8.1" Height: 0.5" Weight: 1 lbs.
Release Date Jan 1, 2003
Publisher World Tourism Organization (UNWTO)
ISBN 9284406366 ISBN13 9789284406364