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Marketing for Churches and Ministries (Haworth Marketing Resources : Innovations in Practice Professional Services) [Hardcover]

By Robert E. Stevens (Author), William Winston (Author) & David L. Loudon (Author)
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Item description for Marketing for Churches and Ministries (Haworth Marketing Resources : Innovations in Practice Professional Services) by Robert E. Stevens, William Winston & David L. Loudon...

This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward presentations of basic marketing principles emphasize their use in churches or ministries. This invaluable book features two complete marketing plans--one for churches, one for ministries--as examples to use in developing your own marketing plan.Marketing for Churches and Ministries addresses: what marketing is and is not. It describes how marketing can be successfully used as a tool by a church ministry. constituent analysis, showing how analyzing needs is the starting point in planning. the steps involved in marketing planning. program decisions needed to develop an effective program. communications programs and tools and how to use them effectively. how to obtain contributions and services of contributors.An excellent introduction to the marketing of churches and ministries, this volume blends sound theory with practically oriented instruction to facilitate the application of these principles to individual organizations. The definition of marketing in this helpful book is based on a system of voluntary exchanges and will assist you in analyzing the needs of constituents, developing programs to meet these needs, providing programs at the right time and place, communicating effectively with constituents, and attracting the resources needed to underwrite the activities of the organization. Church administrators and pastors will find Marketing for Churches and Ministries a practical tool for applying marketing strategies to their ministries while undergraduate students majoring in church administration will find it useful as an introduction to the marketing of churches and ministries.

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Item Specifications...


Studio: Routledge
Pages   165
Est. Packaging Dimensions:   Length: 8.66" Width: 5.88" Height: 0.67"
Weight:   0.98 lbs.
Binding  Hardcover
Release Date   Jun 17, 1992
Publisher   Routledge
Edition  New  
ISBN  1560241772  
ISBN13  9781560241775  


Availability  0 units.


More About Robert E. Stevens, William Winston & David L. Loudon


Register your artisan biography and upload your photo! Robert E. Stevens was born in 1942 and has an academic affiliation as follows - Southeastern Oklahoma State University, USA.

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Product Categories

1Books > Special Features > New & Used Textbooks > Business & Finance > Marketing
2Books > Special Features > New & Used Textbooks > Humanities > Religious Studies > Christianity
3Books > Subjects > Business & Investing > General
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
5Books > Subjects > Religion & Spirituality > Christianity > Clergy > Church Administration
6Books > Subjects > Religion & Spirituality > Christianity > Clergy > Ministry



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