Item description for Church Communications Handbook: A Complete Guide to Developing a Strategy, Using Technology, Writing Effectively, and Reaching the Unchurched by Wanda Vassallo...
Overview An experienced speaker and author on communication issues, Wanda Vassallo provides a comprehensive look at structuring all forms of communication in the local church. She stresses the importance of and shows how to develop an overall communications plan. She discusses issues such as how to advertise, how to talk with the media to get out your message, how to communicate effectively with church members, and how best to utilize technology. This new resource incorporates the developments of recent technology into a practical reference tool for pastors, parachurch ministry heads, church secrectaries, and other church staff members. Helpful forms, checklists for planning and tracking progress, and examples of materials from cutting-edge churches make this an invaluable addition to your library.
Publishers Description Communications specialist Wanda Vassallo provides a comprehensive look at structuring all forms of communication in the local church. She deals with how to advertise, how to talk with the media, how to communicate with church members and how best to utilize technology. Helpful forms, checklists and examples from cutting edge churches are included.
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Studio: Kregel Academic & Professional
Est. Packaging Dimensions: Length: 8.53" Width: 5.52" Height: 0.7" Weight: 0.78 lbs.
Release Date Sep 25, 1998
Publisher Kregel Academic & Professional
ISBN 0825439256 ISBN13 9780825439254
Availability 0 units.
More About Wanda Vassallo
Wanda Vassallo is her name, and communicating is her game. Dr. Vassallo is the author of seven books, about 150 articles and some 35 dramatizations. She is also a speaker and reviewer and is currently presenting costumed reviews of her first novel, Junia, Apostle of Note--Only a Girl. Junia is the first in a series, Biblical Women Who Led the Way. Wanda serves as the Director of The King's Company Drama Ministry. She is the former Director of Communications and speechwriter for the Superintendent of the Dallas, Texas, schools and former Coordinator of Instructional Television for the Mesquite, Texas, schools. She holds a Doctor of Ministry degree and has taught drama, speech and music in grades K-12 and New Testament at the university level.
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Reviews - What do customers think about Church Communications Handbook: A Complete Guide to Developing a Strategy, Using Technology, Writing Effectively, and Reaching the Unchurched?
Computers/Internet coverage a disappointment Jan 5, 2000
This review will seem unnecessarily critical, but I want to do what I can to help churches avoid wasting money -- there are too many folks with no scruples about charging a church whatever they will pay. I do some pro bono computer consulting for my parish (Trinity, Lime Rock, CT), and bought this book in hopes it would get me current with specific uses churches were making of the Internet. Sad to say, the book's coverage of computers and the Internet was minimal. The chapter entitled "Computers -- An Effective Tool in Ministry" covered pages 203 - 210 inclusive -- out of a total of 287 pages. Of these seven pages, two were glossary. Although I did like one metaphor -- "E-mail is the FAX machine of the '90s" -- and will probably use it elsewhere in my practice -- there was little other information of use to me. I noted a piece of misinformation. On page 204, the average cost to have a web site hosted was identified as $100 - $150 per month. Last evening, while looking for web hosting for a commercial client of mine, I found at least 50 companies who would host a site of some sophistication for $10 or less per month. Indeed, I found very few that charged more than $75 per month! I also noted the description of the church with its own server and eight modems (each with a phone line) to accomodate an on-line prayer circle. While this may have been both innovative and cost-effective when set up, the same functionality (on-line conferencing) is available today via any of the "Instant Messenger" services on the Internet for FREE -- no server, no modem pool, only the Internet connection for each participant. To move away from defects, I suspect this book will be of much use to people involved otherwise in church communications. Even the short chapter on computers may be of some use in introducing a non-computer-literate rector or pastor to computers and the Internet in a non-threatening context. But be aware: computer/Internet costs can be FAR lower than the book suggests. And, if you're already computer-literate and looking for specifics on how to apply computers and the Internet to communications in your parish, you can safely drop the price of this book in the collection plate instead of buying the book.
It's filled with splendid ideas and suggestions. Aug 4, 1999
Although this paperback has a modest price, its 300 pages add up to a valuable resource -- a pearl of great value -- for ministers, staff members, and other persons with varied leadership roles in local churches. The book shows how to develop an overall plan and provides ample examples of ways farsighted churches are communicating effectively with their members and ways they are reaching the unchurched. It gives solid advice on advertising, media relations, and use of websites, e-mail and other offspring of electronic technology. Contributing to the five-star quality of this book are its checklists and forms to keep track of progress.