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Betriebswirtschaftstheorie: Band 2: Absatztheorie (Springer-Lehrbuch) [Paperback]

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Item description for Betriebswirtschaftstheorie: Band 2: Absatztheorie (Springer-Lehrbuch) by Walter Busse von Colbe...

Band 2 dieses Standardlehrbuches liegt nun in vierter Auflage vor. Das Buch behandelt einen wichtigen Teil der in einem insgesamt dreibndigen Werk grundlegend dargestellten Theorie zur Unternehmung. Gegenstand des Buches sind Grundbegriffe, Anstze zur Erklrung des Kuferverhaltens, absatzstrategische Grundentscheidungen sowie das absatzpolitische Instrumentarium. Danach werden integrierte Produktions- und Absatzplanungsmodelle fr verschiedene Marktformen und praxisorientierte Methoden der Absatzplanung errtert. bungsaufgaben und Kontrollfragen sollen zum selbstndigen Arbeiten anleiten und ermglichen eine Kontrolle. Das Buch wurde fr die 4. Auflage berarbeitet und erweitert.

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Item Specifications...

Pages   425
Est. Packaging Dimensions:   Length: 8.07" Width: 5.39" Height: 0.98"
Weight:   0.98 lbs.
Binding  Softcover
Release Date   Dec 24, 1992
Publisher   Springer
ISBN  3540558071  
ISBN13  9783540558071  

Availability  117 units.
Availability accurate as of May 27, 2017 01:41.
Usually ships within one to two business days from La Vergne, TN.
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