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Corporate Image- And its Impact prior to a Crisis [Paperback]

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Item Number 218678  
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Item description for Corporate Image- And its Impact prior to a Crisis by Viviane Glanz...

The purpose of this book is to find out whether a favourable corporate image is important prior to a PR-crisis. The methodology is a critical review of the literature, as well as a description of how to put together, employ and analyse an interview and a questionnaire, which was distributed to students in England and Germany. The findings comprise the comparison of the results of the questionnaires and the answers of the interview with the literature. The favourable corporate image proves to be important prior to a crisis and a good relationship with the media should be built by the organisations in order to diminish the risk of moral panic. Three case studies show that the favourable corporate image and a good media management policy are valuable assets of a company, especially nowadays when bad news can be communicated rapidly by modern media tools, like the Internet. The target group of this book should be interested in crisis management and crisis PR, as well as the consequences of a bad or rather favourable corporate image prior to a PR crisis.

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Item Specifications...

Pages   112
Est. Packaging Dimensions:   Length: 9.37" Width: 6.69" Height: 0.47"
Weight:   0.49 lbs.
Binding  Softcover
Release Date   Jan 20, 2007
Publisher   VDM Verlag Dr. Mueller e.K.
ISBN  3836404672  
ISBN13  9783836404679  

Availability  62 units.
Availability accurate as of May 23, 2017 01:26.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Management & Leadership > Management

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