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Helmut Schmid: Gestaltung ist Haltung / Design Is Attitude [Hardcover]

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Item description for Helmut Schmid: Gestaltung ist Haltung / Design Is Attitude by Helmut Schmid, Philipp Teufel & Fjodor Gejko...

Helmut Schmid (geboren 1942 in Ferlach/sterreich) studierte nach der Schriftsetzerausbildung an der Schule fr Gestaltung in Basel. 1976 entwarf er das Kampagnezeichen fr den SPD-Wahlkampf unter Helmut Schmidt. Nach den Stationen Dsseldorf, Berlin, Stockholm, Montreal und Vancouver lebt Helmut Schmid seit 1981 als freischaffender visueller Gestalter in Osaka. In seinen Entwrfen verbindet er auf einmalige Weise die japanische Tradition mit der westlichen Moderne. So ist etwa Schmids Silbenschrift Katakana Eru aus der japanischen Produktverpackung nicht mehr wegzudenken.

Die vorliegende Monografie dokumentiert und analysiert alle wichtigen Arbeiten von 1961 bis heute: visuelle Basiskonzepte, Schriftzge, Logos, Produkt- und Packungsidentitten, Plakat- und Buchgestaltungen. Sie schpft aus den Ergebnissen eines mehrjhrigen Forschungsprojektes am Fachbereich Design der Fachhochschule Dsseldorf. Helmut Schmids Werk wird damit endlich seinem Rang gem vorgestellt.

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Item Specifications...

Pages   341
Est. Packaging Dimensions:   Length: 1.25" Width: 9.5" Height: 9.75"
Weight:   3.3 lbs.
Binding  Hardcover
Release Date   Oct 20, 2006
Publisher   Birkhäuser Basel
ISBN  3764375094  
ISBN13  9783764375096  

Availability  0 units.

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Product Categories

1Books > Foreign Language Books > German > All German Books
2Books > Foreign Language Books > German > Arts & Photography
3Books > Foreign Language Books > German > Nonfiction
4Books > Foreign Language Books > German > Professional & Technical
5Books > Special Features > New & Used Textbooks > Architecture
6Books > Special Features > New & Used Textbooks > Humanities > Art & Music > Studio Art > Design
7Books > Subjects > Arts & Photography > Graphic Design > Commercial > General
8Books > Subjects > Arts & Photography > Graphic Design > Design > General
9Books > Subjects > Professional & Technical > Architecture > Drawing & Modelling > General
10Books > Subjects > Professional & Technical > Architecture > General

Reviews - What do customers think about Helmut Schmid: Gestaltung ist Haltung / Design Is Attitude?

Pure:white  Jun 11, 2008
This is a simple and good book. Clear, concise, and a primer in pure typography, Schmid reveals the essence of ink on paper. And he is not afraid to speak confidently of the role of the counterform, the pure whiteness of the paper, the skin upon which the writer's words take wings in the deft hands of a typographer such as he.

The Basel School influence is evident. However, the designs carry the influence of the East as well. Working from Japan, Schmid has absorbed not only the early teaching of mentor Emil Ruder, but the simple, quiet elegance of Japan -- the Japan of the rational tatami mat, the clear design of the Katsura Palace, the bold stroke of the calligrapher's brush, and the Taoist essence of the tea ceremony. It is the immaterial that imparts essence. That is evident everywhere in this elegant book. If design is attitude, it is not in your face. It is simply there.

one of the best Graphic design book   Feb 17, 2007
If you like a swiss typography this is a book for you.
It only use lower case in this book. Helmud schmid was a student of Emil Ruder and if you had a Emil Ruder book this has a similar feeling. The type is very small with three grid coloums.
I recomended to my friends and they ordered the book after I showed the book.
Truly wonderful book

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