Newsletter   Secure Checkout   View Cart (0 items)  
Search:    Welcome Guest! Save up to 30-40% on most items with our awesome everyday discounts!

The Art of Gaining and Retaining Customers [Paperback]

Our Price $ 50.76  
Retail Value $ 54.00  
You Save $ 3.24  
Item Number 218648  
Buy New $50.76
Available on the Internet only.

Item description for The Art of Gaining and Retaining Customers by Vannessa Uhlein...

As classical mass advertising is losing effectiveness to generate revenues, marketing managers attach importance to alternative methods to gain and retain customers. In particular, sales promotion activities are popular to give prospect customers an incentive to buy, whereas the relationship approach aims at establishing a long-lasting bond between provider and customer. In order to find out whether these tendencies provoke the desired actions, a survey among German consumers was conducted, investigating their attitude towards determined marketing tools and each tool's impact on the purchase decision-making process. The existing deal-proneness towards the promotion tools samples, coupons, premiums, loyalty cards and sweepstakes and their ability to provoke purchase and re-purchase was examined. Further, this research states possibilities to connect short-term activities with the long-ranging relationship approach and is therefore of high value for marketing manager and consultants, company management, lectures and students of business and media & communication studies; as well as for everyone who is curious to know which promotion tool is the German's favourite one.

Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at!

Item Specifications...

Pages   80
Est. Packaging Dimensions:   Length: 9.61" Width: 6.69" Height: 0.17"
Weight:   0.31 lbs.
Binding  Softcover
Release Date   Mar 29, 2007
Publisher   VDM Verlag Dr. Mueller e.K.
ISBN  3836410532  
ISBN13  9783836410533  

Availability  146 units.
Availability accurate as of May 30, 2017 07:38.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

More About Vannessa Uhlein

Register your artisan biography and upload your photo! Are You The Artisan or Author behind this product?
Improve our customers experience by registering for an Artisan Biography Center Homepage.

Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Advertising
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General

Reviews - What do customers think about The Art of Gaining and Retaining Customers?

Be the first to write a review about The Art of Gaining and Retaining Customers

Ask A Question or Provide Feedback regarding The Art of Gaining and Retaining Customers

Item Feedback and Product Questions
For immediate assistance call 888.395.0572 during the hours of 10am thru 8pm EST Monday thru Friday and a customer care representative will be happy to help you!

Help us continuously improve our service by reporting your feedback or questions below:

I have a question regarding this product
The information above is incorrect or conflicting
The page has misspellings or incorrect grammar
The page did not load correctly in my browser or created an error.

Email Address:
Anti Spam Question. To combat spammers we require that you answer a simple question.
What color is the sky?
Leave This Blank :
Do Not Change This Text :

Add This Product Widget To Your Website

Looking to add this information to your own website? Then use our Product Widget to allow you to display product information in a frame that is 120 pixels wide by 240 pixels high.

    Copy and paste the following HTML into your website and enjoy!

Order toll-free weekdays 10am thru 10pm EST by phone: 1-888-395-0572 (Lines are closed on holidays & weekends.)
Customer Service | My Account | Track My Orders | Return Policy | Request Free Catalog | Email Newsletter

Gift Certificates
RSS Feeds
About Us
Contact Us
Terms Of Use
Privacy Policy