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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy) [Paperback]

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Item description for Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy) by Valerie Feldmann...

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.





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Item Specifications...


Pages   269
Est. Packaging Dimensions:   Length: 9.13" Width: 6.06" Height: 0.71"
Weight:   1.06 lbs.
Binding  Softcover
Release Date   Apr 19, 2005
Publisher   Physica-Verlag Heidelberg
ISBN  3790815756  
ISBN13  9783790815757  


Availability  145 units.
Availability accurate as of Feb 28, 2017 07:28.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.


More About Valerie Feldmann


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1Books > Special Features > New & Used Textbooks > Business & Finance > Economics
2Books > Special Features > New & Used Textbooks > Computer Science & Information Systems
3Books > Subjects > Business & Investing > Economics > General
4Books > Subjects > Business & Investing > Economics
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9Books > Subjects > Computers & Internet > Computer Science > Software Engineering > Information Systems
10Books > Subjects > Computers & Internet > Digital Business & Culture > Manager's Guides to Computing
11Books > Subjects > Computers & Internet > Networking > Internet, Groupware, & Telecommunications > Wireless Communications
12Books > Subjects > Professional & Technical > Accounting & Finance > Accounting > General



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