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Communicating News via Weblogs: An Innovative Strategy in Readership Bonding [Paperback]

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Item description for Communicating News via Weblogs: An Innovative Strategy in Readership Bonding by Ulrike Michels...

Newspapers which concentrate on their traditional information channels are faced with a decreasing readership. At the same time, innovative communication tools like CMS-based weblogs, podcasts and RSS feeds conquer the WWW. Can weblogs help the information industry to increase readership loyalty? This study examines in how far the news language of weblogs differs from the news language in traditional print or online newspapers. A particular focus is set on oral language and its sociolinguistic functions. The analysis should help to answer the questions: - Can weblogs help to minimize the distance between journalists and readers? - Can weblogs assist in attracting a new kind of readership? - Can weblogs assist in raising readership loyalty? All results can also be transferred from journalism to public relations and marketing: - Can weblogs help to provide you closer insight into your customer needs? - Can weblogs assist in attracting new target groups? - Can weblogs assist in raising customer loyalty? The book is addressed to professionals in Communications like editors, journalists and Communications Managers. It is also directed towards researchers in Linguistics, Communications and Journalism.

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Item Specifications...

Pages   148
Est. Packaging Dimensions:   Length: 9.37" Width: 6.61" Height: 0.55"
Weight:   0.66 lbs.
Binding  Softcover
Release Date   Feb 1, 2007
Publisher   VDM Verlag Dr. Mueller e.K.
ISBN  3865507956  
ISBN13  9783865507952  

Availability  75 units.
Availability accurate as of May 29, 2017 09:51.
Usually ships within one to two business days from La Vergne, TN.
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Product Categories

1Books > Subjects > Business & Investing > Management & Leadership > Management
2Books > Subjects > Computers & Internet > Computer Science > Software Engineering > Information Systems
3Books > Subjects > Computers & Internet > Digital Business & Culture > Manager's Guides to Computing
4Books > Subjects > Computers & Internet > General

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