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Produktmarketing: Entscheidungsgrundlagen für Produktmanager [Paperback]

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Item description for Produktmarketing: Entscheidungsgrundlagen für Produktmanager by Udo Koppelmann...

Produktinnovationen sind ein wichtiger Schlssel zum berleben von Unternehmen. Dieses Buch zeigt dem Leser einen systematischen Weg, wie ein Produkt entwickelt, vermarktet, gepflegt und eliminiert werden kann. Dargestellt wird die Verhaltensanalyse als Grundlage von Produktmarketingentscheidungen sowie Markt-, Produktgestaltungs-, Produktvermarktungs- und Anpassungsanalyse. Das Buch richtet sich an alle, die mit der Entwicklung und Vermarktung von Produkten zu tun haben, vor allem den Produktmanagern in den Unternehmen und den Studenten im Bereich Marketing soll es helfen.

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Item Specifications...

Pages   693
Est. Packaging Dimensions:   Length: 9.13" Width: 6.14" Height: 1.5"
Weight:   2.34 lbs.
Binding  Softcover
Release Date   Oct 26, 2000
Publisher   Springer
ISBN  3540671471  
ISBN13  9783540671473  

Availability  120 units.
Availability accurate as of May 24, 2017 02:00.
Usually ships within one to two business days from La Vergne, TN.
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Product Categories

1Books > Foreign Language Books > German > All German Books
2Books > Foreign Language Books > German > Nonfiction
3Books > Foreign Language Books > German > Professional & Technical
4Books > Subjects > Business & Investing > Management & Leadership > Management
5Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General

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