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The Platinum Rule: Discover the Four Basic Business Personalities and How They Can Lead You to Success [Paperback]

By Tony Alessandra (Author) & Michael J. O'Connor (Author)
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Item Number 157255  
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Item description for The Platinum Rule: Discover the Four Basic Business Personalities and How They Can Lead You to Success by Tony Alessandra & Michael J. O'Connor...

Identifying four basic types of employees--Directors, Socializers, Relaters and Thinkers--two business experts show how to respond to the specific needs of those workers and in that way achieve a greatly improved bottom line

Publishers Description
In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them." In other words, find out what makes people tick and go from there.

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Item Specifications...

Studio: Warner Business Books
Pages   304
Est. Packaging Dimensions:   Length: 8.09" Width: 5.23" Height: 0.81"
Weight:   0.6 lbs.
Binding  Softcover
Release Date   Feb 1, 1998
Publisher   Grand Central Publishing
ISBN  0446673439  
ISBN13  9780446673433  

Availability  60 units.
Availability accurate as of Oct 25, 2016 11:42.
Usually ships within one to two business days from La Vergne, TN.
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More About Tony Alessandra & Michael J. O'Connor

Register your artisan biography and upload your photo! Tony Alessandra has a streetwise, college-smart perspective on business, having realized success as a former graduate professor of marketing, Internet entrepreneur, business author, and keynote speaker. He is the author of seventeen books, including "Charisma" and "The Platinum Rule".

Tony Alessandra currently resides in La Jolla.

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Product Categories

1Books > Subjects > Business & Investing > Business Life > General
2Books > Subjects > Business & Investing > Business Life
3Books > Subjects > Business & Investing > Careers
4Books > Subjects > Business & Investing > General
5Books > Subjects > Health, Mind & Body > Self-Help > Success

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Reviews - What do customers think about The Platinum Rule: Discover the Four Basic Business Personalities and How They Can Lead You to Success?

The Platinum Rule: Treat others as THEY want to be treated...  Dec 28, 2006
Great book. I use the concept all the time in my presentations and in my team's work. We have systems in place to approach the four different personality types and this book started that entire thought-process. Fantastic book! The current generation, the Generosity Generation, doesn't just want customer service, the members of this generation want a personalized EXPERIENCE. Read this book to open your eyes to how to provide that experience.
"It's about you, not me"  Apr 26, 2006
The premise is simple: "Do unto others as they'd like done unto them."

The classic "Golden Rule" involves a perspective bias, the implicit selfishness of which can and will wreck your interactions with others. Even if you think you have the very best intentions, you'll unwittingly sabotage your objectives. By learning and applying the "Platinum Rule," you'll greatly improve the quality and effectiveness of your interactions with others.

So, how do you know what others would like do unto them? Ask them! Seriously, that's of course a necessary part, but the authors give very thorough treatment of the subject so the reader will know how to step into the worlds of others. They describe and discuss the four basic personality types and impart valuable knowledge about numerous blends of multiple types:

* Directors
* Relaters
* Socializers
* Thinkers

The book features twelve chapters:

1. Has the Golden Rule Lost its Glitter?
2. Getting to Know the Four Basic Styles
3. How to Tell Where You Fit In
4. The Key to Getting a Quick Handle on Anybody
5. How the Read the Mixed Styles
6. Coping Productively with the Other Styles
7. How to Adapt to Anyone...and Retain Your Own Identity
8. Using Individual Differences to Bring Out the Best in Groups
9. Creating a High-Performance Leadership Style
10. How to Sell by Style
11. Providing Service with Style
12. Changing the Rest of Your Life by Creating Positive Relationships

Each is excellent. Two quick examples of things that particularly resonated with me:

* Great discussion and example of the meaning and importance of adaptability (Ch. 7, pp. 131-133)
* Striking example and analysis of a sales environment and the ramifications of not fitting your sales style to the customer

This book is easy to read, practical, and powerful. I think everybody would benefit from reading and therefore highly recommend it to anyone.
The Platinum Rule: 4 Basic Personalities  Feb 25, 2006
Provides a fundamental understanding of the diverse personalities that we deal with on a day-to-day basis and how each individual has at least 2 of the 4 which cross depending on the circumstances or situations. Creates a less stressful and less frustrating frame of mind when dealing with conflict or differences.
The Best of the Personality Styles Books  Feb 27, 2005
The Golden Rule: "Do unto others as you would have them do unto you," is an excellent rule for ethical treatment of others. The Platinum Rule: "Do unto others as they prefer to be done unto," is an excellent rule for communicating with people in all kinds of environments.

Tony Alessandra and Michael O'Connor have written an excellent book similar to lots of other books that are out there. All the books and systems are based on the same Jungian Psychology of Personality Types.

You'll hear these different systems under a variety of names. You'll hear them as personality types or social styles or other things.

The most complex and best document of all of these is the Myers Briggs Type Inventory. It uses four dimensions to create sixteen basic personality types. Most of the social style systems are a bit simpler. They use two dimensions to create four personality types.

In my supervisory training and in using this material myself, I found that the MBTI is much more effective and nuanced in terms of analysis. But, I found that the social style systems are more likely to be used, and used effectively, when communicating in a social or business setting.

Essentially, you learn two things from any of these systems. You learn, first of all, how you tend to communicate, and what you value. Do you communicate directly or indirectly? Are you focused on the mission to be accomplished or on the relationship with the person you're communicating with?

The basic social style structure then shows you how to figure out what styles other people may use and a few other important things. You can learn how what you do can be very ineffective with some other people. And, you can use some things you can do differently to make your communication more effective.

There is a third advantage to this material if you are applying it in a work group where everybody uses the same material. That advantage is that this material will give you a common language for describing many types of communications in supervisory situations.

All of that is true for all the material that's out there on social styles. I think this is the best book, though.

What Alessandra and O'Connor have done that is different from others is they have given you the ability to use a very simple and rough-cut method and then also the ability to go deeper into more variance of style. It's almost like getting the best of the more complex instruments in with the simpler ones.

I've been using varieties of this material for almost thirty years in supervisory skills training. I've found that just about all of the reputable systems are first rate. But, you should buy this book if you want one solid insight and reference source to help you do more effective communicating.
Understanding Yourself Increases Your Sales  Apr 3, 2002
This book gives the student of human persuasion something to think about. Although not discovered by the authors, they outline four distinct personality styles. Knowing the style of your customer is a great advantage. They give numerous examples and insights on how to talk to and interact with the various styles. These examples and insights are very useful for a salesperson.

If you want to understand others first understand you. This work assists you in understanding what style personality you are. After understanding where you are coming from, you begin to understand where other people are coming from. This makes you an excellent communicator.

One of the most difficult areas of personal selling is figuring out what the customer really wants. This endeavor needs good communication skills on the part of the sales representative. Opening a window of communication with the customer is critical. And, you don't want the window to close when you have your neck out the window talking with the customer. Understanding how certain customers think about the world and other humans, helps with this window of communication. The authors give specific examples of how to talk to each personality style and what types of behaviors to expect.

The book is practical and the reader is immediately able to go from book to the field and use the techniques. If you are in the sales trade study this book. But we all need to sell ourselves and thinking about the techniques and concepts of this work will benefit anyone.


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