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Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox [Hardcover]

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Item description for Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox by Thorsten Staake, Elgar Fleisch, Michal Zaremba, Dominika Kovarikova, Renata Novotna, Pat McEown, Glenn Barr & Kevin Nowlan...

Product counterfeiting constitutes one of the most severe problems brand owners and legitimate manufacturers face. This book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings. In the present book, we provide the insights that are required to effectively respond to counterfeit trade. Based on extensive research, we describe the characteristics of counterfeit supply and demand, introduce tools to support monitoring and market surveillance activities, and discuss best-practice strategies to safeguard affected companies and brands.

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Item Specifications...


Pages   229
Est. Packaging Dimensions:   Length: 0.75" Width: 6.5" Height: 9.25"
Weight:   1.1 lbs.
Binding  Hardcover
Release Date   Jul 4, 2008
Publisher   Springer
ISBN  3540769463  
ISBN13  9783540769460  


Availability  131 units.
Availability accurate as of Mar 22, 2017 08:35.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.


More About Thorsten Staake, Elgar Fleisch, Michal Zaremba, Dominika Kovarikova, Renata Novotna, Pat McEown, Glenn Barr & Kevin Nowlan


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