Item description for Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention by Thorsten Hennig-Thurau...
The focus of marketing is shifting away from transactional marketing and toward relationship marketing. Companies are beginning to recognize the economic value of stable, long-term customer relationships based on a high degree of customer satisfaction, trust, commitment, and loyalty. The book provides a comprehensive overview of both fundamentals and important recent developments in this fast-growing field. It also presents examples of successful relationship marketing in practice. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." Prof. Philip Kotler, Northwestern University, Illinois
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Est. Packaging Dimensions: Length: 9.2" Width: 6.2" Height: 1.3" Weight: 1.7 lbs.
Release Date Mar 15, 2000
ISBN 3540669426 ISBN13 9783540669425
Availability 61 units. Availability accurate as of May 28, 2017 02:34.
Usually ships within one to two business days from La Vergne, TN.
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