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Turbulenzen in der Telekommunikations- und Medienindustrie: Neue Geschäfts- und Erlösmodelle [Paperback]

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Item description for Turbulenzen in der Telekommunikations- und Medienindustrie: Neue Geschäfts- und Erlösmodelle by Thomas Hess...

Telekommunikations- und Medienmrkte sind in heftiger Bewegung. Digitalisierung und Konvergenz verndern im Verbund mit neuartigen Technologien traditionelle Geschftsgrundlagen: Sie erleichtern den Zutritt neuer Wettbewerber; sie erffnen Chancen fr neuartige Geschftsmodelle undermglichen neue Formen der strategischen Fokussierung wie auch der Vernetzung ber klassische Branchengrenzen hinweg. Nach dem "Hype" der spten 90er Jahre sowie der sich anschlieenden Konsolidierung scheinen nun Phasen des Experimentierens sowie des systematischen Auf- und Ausbaus neuer Dienstleistungs- und Preismodelle zu folgen, die das Gesicht und die Strukturen dieser Branchen nachhaltig verndern. Der Mnchner Kreis hat bei seinem Kongress unter Mitwirkung hochrangiger Referenten Konzepte und Perspektiven der Praxis sowie Forschungsergebnisse der Wissenschaft zu diesen wichtigen Entwicklungen vorgestellt und diskutiert.





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Item Specifications...


Pages   315
Est. Packaging Dimensions:   Length: 9.29" Width: 5.98" Height: 0.79"
Weight:   1.1 lbs.
Binding  Softcover
Release Date   Mar 26, 2007
Publisher   Springer
ISBN  3540335293  
ISBN13  9783540335290  


Availability  0 units.


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1Books > Calendars > Foreign Language
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