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Happening: Design for Events [Hardcover]

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Item Number 222872  
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Item description for Happening: Design for Events by Tessa Blokland...

How can design help to make PR events unique and compelling occasions? For the first time, Happening! Design for Events sets its sights on the total design of PR events and uses selected projects to show that there is virtually no limit to the influence and variety that are possible in this area. Exciting and innovative concepts from the designers provoke and potentiate the mix of artistic end in itself and economic persuasion that underlies PR events like product presentations, pop concerts, and cultural exhibitions.

The results not only convince potential customers -- they are a must for everyone involved in organizing big international events. Happening! surveys thirty projects by international companies and design firms -- including Nike Brand Design and 3deluxe -- and devotes eight pages to each, with photographs, drawings, and texts by prominent authors. Interviews with the designers close out the book.

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Item Specifications...

Pages   240
Est. Packaging Dimensions:   Length: 11.89" Width: 9.29" Height: 1.02"
Weight:   3.75 lbs.
Binding  Hardcover
Release Date   Nov 20, 2007
Publisher   Birkhäuser Basel
ISBN  3764379766  
ISBN13  9783764379766  

Availability  0 units.

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Product Categories

1Books > Special Features > New & Used Textbooks > Humanities > Art & Music > Studio Art > Design
2Books > Subjects > Arts & Photography > Art > Art History
3Books > Subjects > Arts & Photography > Art > General
4Books > Subjects > Arts & Photography > Graphic Design > Commercial > General
5Books > Subjects > Arts & Photography > Graphic Design > Design > General
6Books > Subjects > Business & Investing > Marketing & Sales > Public Relations

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