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Health Campaign and Message Strategy- Effect of Discriminate Messages on Healthy Behaviors [Paperback]

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Item description for Health Campaign and Message Strategy- Effect of Discriminate Messages on Healthy Behaviors by Taejin Jung...

Over the past several decades, overweight and obesity levels have increased throughout the United States and the greatest increases among obese people occurred in persons with some college education between the ages of 18 and 29 years. This study examines the utility of theory-based messages designed to increase college students' intention to eat healthy food and engage in substantive physical activity. In the present study three research objectives are presented. The first objective is to report the relative contributions of variables in an extended theory of planned behavior model (TPB, plus habit, symbolic modeling, and direct modeling) predicting behavioral intentions to eat healthy food and perform physical activity in direct or indirect ways. A second objective is to give a detailed analysis of underlying cognitive structures corresponding to specific beliefs, which discriminate most between high-intenders and lowintenders. The final objective is to report the effects of discriminated messages in changing behavioral intentions to eat a healthy diet and to perform physical activity following a classroom intervention. Overall, the current study contributes to the literature because it uses a theory-driven approach to develop discriminate messages that can be used to influence college students' intentions to eat healthy food and to participate in physical activity.



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Item Specifications...


Pages   120
Est. Packaging Dimensions:   Length: 9.61" Width: 6.69" Height: 0.25"
Weight:   0.45 lbs.
Binding  Softcover
Release Date   Jul 3, 2007
Publisher   VDM Verlag Dr. Mueller e.K.
ISBN  3836419858  
ISBN13  9783836419857  


Availability  102 units.
Availability accurate as of Jan 23, 2017 02:25.
Usually ships within one to two business days from La Vergne, TN.
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Product Categories

1Books > Subjects > Health, Mind & Body > Alternative Medicine > Healing
2Books > Subjects > Health, Mind & Body > General
3Books > Subjects > Health, Mind & Body > Personal Health > Healthy Living



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