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Chance: Identität: Impulse für das Management von Komplexität [Hardcover]

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Item Number 227549  
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Item description for Chance: Identität: Impulse für das Management von Komplexität by T. Beyes Roland Bickmann...

Die Identitt eines Unternehmens bildet die Basis fr seinen Erfolg. Sie spiegelt sich wider in einem konsistenten und glaubwrdigen Auftreten des Unternehmens nach innen und auen. Welche Bedeutung erhlt die Identitt bei Unternehmenskooperationen wie Fusionen, Allianzen oder Joint Ventures? Wie wird sie in virtuellen Unternehmen oder im Zuge zunehmender Internationalisierung gestaltet? Der Autor, ein Spezialist fr CI-Aufgaben, entwickelt das Management der Identittsgestaltung mit Vision, Leitbild und Corporate Language. Er behandelt zentrale Aspekte wie CI und Marke bzw. CI und Unternehmensfhrung. Dieses Buch gibt der CI-Thematik neue Impulse, stellt vorallem die Verbindung zum pragmatischen Management von Organisationen her. Als Beispiele erfolgreicher Identittsentwicklung werden Lucent Technologies, ABB und Siemens vorgestellt.

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Item Specifications...

Pages   515
Est. Packaging Dimensions:   Length: 9.53" Width: 6.38" Height: 1.06"
Weight:   1.9 lbs.
Binding  Hardcover
Release Date   Mar 8, 1999
Publisher   Springer
ISBN  3540634886  
ISBN13  9783540634881  

Availability  67 units.
Availability accurate as of Oct 27, 2016 10:28.
Usually ships within one to two business days from La Vergne, TN.
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Product Categories

1Books > Foreign Language Books > German > All German Books
2Books > Foreign Language Books > German > Nonfiction
3Books > Foreign Language Books > German > Professional & Technical
4Books > Subjects > Business & Investing > Management & Leadership > Management

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