Reviews - What do customers think about Yield Management: Applications to Air Transport and Other Service Industries?
On topic, royally! Jan 2, 2002
Nothing but articles and debates on yield management -- in the UK.
Good case examples, and even articles without formulae.
Worth about 40 minutes, max.
Pioneer stuff..... Apr 18, 2001
This book covers the basics of YM, and can be a usefull start. Certainly the topics covered stimulate a longer line of thought. It is clear though that the authors (at the time of writting)were pioneers in a field that had only just been discovered.
For those not familiar with the topic, I can recommend this as an appetizer. To dive into YM you need other sources of deeper inspiration.