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Architecture: the Element of Success: Building Strategies and Business Objectives [Hardcover]

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Item description for Architecture: the Element of Success: Building Strategies and Business Objectives by Susanne Knittel-Ammerschuber...

The focus of businesses today is more than ever on transparency, flexibility, openness, and the ability to communicate, values that must also be reflected in a company's architecture. Only those who clearly define their own objectives and values and take them into account in their building projects convey a coherent and unified image to the outside world, thus enhancing their business's attractiveness to customers, employees, and investors. An architecture that seeks to communicate the company's values makes entirely new demands on planning and design.

Architecture: the Element of Success traces the many and varied points of contact between modern management and corporate architecture and demonstrates methods and approaches that businesses can use to give architectural expression to their philosophy. The book supports architects in the effort to point out to businesspeople architectural design areas that will assist them in the pursuit of their individual objectives, and it presents especially successful examples.





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Item Specifications...


Pages   179
Est. Packaging Dimensions:   Length: 9.13" Width: 7.8" Height: 0.63"
Weight:   1.72 lbs.
Binding  Hardcover
Release Date   Jun 12, 2006
Publisher   Birkhäuser Basel
ISBN  3764374659  
ISBN13  9783764374655  


Availability  0 units.


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Product Categories

1Books > Special Features > New & Used Textbooks > Architecture
2Books > Subjects > Professional & Technical > Architecture > Building Types & Styles > General
3Books > Subjects > Professional & Technical > Architecture > Building Types & Styles > Hotels, Restaurants, & Retail Spaces
4Books > Subjects > Professional & Technical > Architecture > General
5Books > Subjects > Professional & Technical > Architecture > Project Planning & Management



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