Item description for 3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success (3g Marketing on the Internet: Third Generation Internet Marketing) by Susan Sweeney...
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.
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Est. Packaging Dimensions: Length: 9.1" Width: 7.4" Height: 0.8" Weight: 0.95 lbs.
Release Date Mar 1, 2006
Publisher Maximum Press
ISBN 1931644373 ISBN13 9781931644372
Availability 0 units.
More About Susan Sweeney
Susan Sweeney, CA, is a Certified Speaking Professional and the author of "3G Marketing on the Internet," "101 Internet Businesses You Can Start from Home," and "The e-Business Formula for Success." She is the developer of the Internet Marketing Boot Camp, webinars, seminars on CD, internet marketing training programs, and e-books related to internet marketing. She lives in Bedford, Nova Scotia, and Ft. Myers, Florida.
Susan Sweeney currently resides in Dartmouth, Nova Scotia. Susan Sweeney was born in 1956.
Reviews - What do customers think about 3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success (3g Marketing on the Internet: Third Generation Internet Marketing)?
Was a schill for the authors other book and certain companies Feb 17, 2007
This book was largely uninformative, too broad in scope to be useful, and every chapter it felt like it was a pitch for some web companies's Wares, including the other authors Book. Do not waste your time on it.
Great Book Jan 10, 2007
Gives a great overview of different strategies to use that are quick & easy to implement.
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