Item description for The Small Business Millionaire: A Novel Of Heartbreak And Prosperity by Steve Chandler, Sam Beckford, Thurman Thomas, Kate Linker, Rosalind Krauss & Cara Lanza Hurley...
This riveting story about heartbreak and prosperity holds plenty of drama and suspense. Frank Mills and his daughter Jennifer are deeply in debt and struggling to make ends meet when a robbery occurs at their little restaurant in the sleepy town of Royal Oak, Michigan. Fortunately a bright young millionaire named Jonathan Berkley is available to advise them. Jonathan shows them time and again that he is a powerful coach who knows how to empower people in business and give them the faith and strength they need to make it on their own. Frank and Jennifer's restaurant goes from being the cause of suicidal depression to a surprising success, using some of the same secrets revealed in Chandler and Beckford's bestselling non-fiction book 9 Lies That Are Holding Your Business Back.
Chandler and Beckford draw on their experience in business consulting and the arts to craft an entertaining, enlightening, and informative business-related novel. Readers will gain insights and discover simple truths about how to be successful in business, and in all areas of life.
* This fast-paced, dramatic story is filled with suspense.
* The Small Business Millionaire is based on the expertise of the authors in coaching small business owners.
* This story illustrates the potential conflicts and uncertainties in owning a small business, and how success can be reached using simple strategies.
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Est. Packaging Dimensions: Length: 0.5" Width: 6" Height: 8.75" Weight: 0.5 lbs.
Release Date May 30, 2006
Publisher Robert D. Reed Publishers
ISBN 1931741735 ISBN13 9781931741736
Availability 0 units.
More About Steve Chandler, Sam Beckford, Thurman Thomas, Kate Linker, Rosalind Krauss & Cara Lanza Hurley
William Keiper is the author of The Power of Urgency: Playing to Win with Proactive Urgency, Life Expectancy: It's Never Too Late to Change Your Game, and The Presidential Essays series, including Amazon for President!, Apple for President! and Walmart for President! He serves committed individuals, company owners, executives, investors and others in urgently resolving their most challenging issues. He has also served as Chairman of the Board, Chief Executive Officer, President and as a trusted advisor for a variety of public and private companies. In situations where the status quo will no longer be tolerated, he will accelerate the change process through rapid assessment and the speed and urgency of implementation. He earned a business degree with honors from Eastern Illinois University, a law degree from the Sandra Day O'Connor College of Law at Arizona State University, and a Master's degree from the Thunderbird School of Global Management.
Steve Chandler currently resides in Gilbert, in the state of Arizona. Steve Chandler was born in 1944.
Reviews - What do customers think about The Small Business Millionaire: A Novel Of Heartbreak And Prosperity?
All small business owners: a must read. Oct 11, 2007
Many insights to bring you a turn around in a small business. Written in an engaging fiction-style, many insights are taught to help you recognise the valuable resource you have in your small business and make the most out of it, and bring it to its potential for profit and success without going more deeply into debt or pouring money into forms of advertising that don't work. It gives great hope to business owners who have been discouraged by heavy adversity.
Not all smart people can write a good novel Oct 8, 2007
As I have said elsewhere, I think Steve Chandler is among the wittiest and most intelligent guys around. His writing is a lovely combination of autobiography, insight, humor and analysis. His "self-help" books are among the finest I've read.
I'm guessing I've read a few more novels than the folks who poured out the 5 star reviews. Because this is a very bad novel, revealing the flaws of those who think that fiction writing is easy and who have access to a publisher. Any editor would have prevented this dog from being published as is.
Here's one sentence emblematic of the many things wrong with this book:
Jonathan looked around for a while before seating himself at a quiet table by the window and waited until a large, overweight gentleman who looked to be anywhere between 50 and 70 came to the table with a menu and a pitcher of water.
If you like that, you might enjoy this book. If you find it a bit of a run-on, with sloppy redundancies, irrelevant detail, an endless parade of prepositional phrases (a guaranteed murderer of snappy prose) and poorly chosen modifiers, as I did, then you will stop now.
As another reviewer suggests, read their non-fiction. It works. This doesn't. Well, at least it was brief.
Cheaper to learn from others mistakes Aug 29, 2007
Yesterday was a long day. Up at 4:30AM for a flight down to LA. A day of meetings then back on a plane to get home by 10:30PM. Too wired to sleep and nothing on TV but people talking about Michael Vick. Time to grab a book.
I figured that I would read a couple of chapters then off to bed. A couple of hours later and the book was finished. It is not a surprise that it only took a couple of hours, the book is barely over 120 pages. The surprise is I finished it before going to bed. I was that tired and it was that good.
This is an easy book to read, and it is a good story, but at 120 pages, I do not think it will teach you how to run a business. It does make you think about the business side of business.
There are two really good things in this book, you have to love business nearly as much as you love the business you are in and don't waste money on advertising.
The author's depiction of advertising sales people is classic. "Of course this Ad will help your business, you just have to keep advertising until people recognize your name." Right, but do you guarantee this will bring in customers? "We can't do that, of course. How do we know why someone came in? But, just keep running the ad and I'm sure it will work." I have been there often.
The danger after reading it is that you may conclude that you should never advertise. Not true. Advertising may or may not be great for your business. Maybe the kind of advertising you are doing is not right.
I ran a business where we were spending $15,000 a month on ads. How did we know what ads worked? We asked. We kept track of which ads worked and which didn't. We changed what the ads said. We changed where they ran. We changed when they ran. And, we asked customers how they found us and noted how much they spent. All of this data helped show that the $5000 we were spending a month in yellow page ads was wasting lots of money and the $3000 a month we spent in Val Pak coupons was bringing in 50% of our business. The other 50% came from repeat, word of mouth, and the rest of the $15000 we spent on other types of ads.
Because we asked, we started running much smaller ads in Yellow Pages and moving that money to send out more Val Pak ads. Sales increased. We then set aside some of the budget to experiment with. We used it to try all kinds of things. Those that worked earned the right to continue, those that didn't, well let's just say Edison had a lot of failures too.
There are many good books on advertising out there, Much thicker than this wonderful novel. I like Dan Kennedy's stuff for how to test and write copy. The guerrilla marketing series is also very good.
So why 5 stars? Because this book does a great job at what it does. It is not trying to be a complete business book. It does a great job in showing you that there is a difference between having a hobby that you are good at and turning it into a business. The difference is you have to spend as much or more time doing the business stuff, as you spend on the fun stuff. And if you do not excel at the business side, there will be a lot of pain.
Small business advice woven through a novel Jan 8, 2007
Reviewed by Stephanie Rollins for Reader Views (1/07)
"The Small Business Millionaire" is about a mysterious patron of a failing restaurant who aids the owners in restoring their business. The cook/owner of the restaurant, Frank, just wants to cook. He really does not want to run the business. His daughter Jennifer was just a college student who worked in the restaurant. She then, inspired by the annoyingly mysterious coach, Jonathan, quits college and starts managing the restaurant. She sees it as means to saving the restaurant and increasing her practical business knowledge. This brazen move worries her father. Is Jennifer making a foolish decision?
There are only 121 pages in "The Small Business Millionaire." I thought it would be concise and to the point. This is not the case.
When I began to read "The Small Business Millionaire," I was surprised to see that it was a novel, not a textbook-like guide to getting rich quickly. I read through the first half of the book, hoping that the degrading preaching would end, and the exciting novel would begin. No such luck.
I felt hostage in one of those get-rich-quick seminars. It was as if the doors were locked or the television could not be turned off. The coach in the book would not answer a question in a straight-forward manner. Everything had to be in riddle form.
I am sure that there were many great lessons to learn from "The Small Business Millionaire," but I could not get past the fact that the book was written for the lowest common denominator. Why insult your readers by dumbing down the material?
Regardless of how poorly written, "The Small Business Millionaire," Chandler and Beckford are superb coaches. To learn from Steve Chandler and Sam Beckford, skip reading "The Small Business Millionaire." Read "9 Lies that are Holding Your Business Back." You will learn so much more. I also recommend visiting their website.
Excellent Resource, Pleasant to Read Sep 18, 2006
I stumbled across Steve Chandler's writings as I was meandering one day through the local bookstore. I was frustrated and disillusioned by my small business and wondering if I should continue it. I accidentally (if you believe in accidents) found his book, "9 Lies That are Holding Your Business Back...", co-authored by Sam Beckford. The first chapter deeply offended me; so I knew that I needed to buy it. These guys knew way more than I did about business and I wanted to learn every bit.
This discovery led me to other Steve Chandler treasures and I promptly purchased this book, The Small Business Millionaire. First of all, we meet our hero, Jonathan. I was shocked to discover his obsession with the hit show Magnum P.I., because I currently am watching the entire series via DVD with my husband.
Jonathan's character obviously has a 'wealth mentality' and he assists his friends, Jennifer and her father Frank in their restaurant business. Anyone who has ever owned a business will see their thoughts mirrored in Frank's comments throughout the book. Anyone who hasn't lost hope in their business will eat up every word uttered by Jonathan. Jonathan obviously has a good heart with an excellent business mind; the challenge for us is not only to listen, but to be brave enough to follow his advice.
My small business has improved dramatically in the short timespan that I have read this book. I'd like to see where I am in a year from now, as I apply these techniques to my everyday life. This book is worth every penny, along with "9 Lies" and "Reinventing Yourself". Thanks Steve:)