Item description for The Marketing Code by Stephen Brown...
Akin to The DaVinci Code, this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st-century marketingbecomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this bookoffers new directionand instructs marketers tosee beyond the smokescreen of customer-first, customer-focused clichescurrently in use and offersguidelines more appropriatefor today's fast-moving, high-tech world.Unlike any other marketing book, this entertaining interpretation of ideologyis also a credibleeducational tool.
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Est. Packaging Dimensions: Length: 8.35" Width: 5.43" Height: 1.18" Weight: 0.97 lbs.
Release Date Sep 1, 2006
Publisher Cyan Communications
ISBN 1904879888 ISBN13 9781904879886
Availability 0 units.
More About Stephen Brown
Brown is of the University of Ulster.
Stephen Brown currently resides in the state of New York.
Reviews - What do customers think about The Marketing Code?
The Marketing Code Review May 23, 2008
Stephen Brown's amazing wit and ability to translate meaningful academic theory into a fast-paced, delightful novel has made The Marketing Code a must read for anyone serious about the power of marketing. It is easy to become enngrossed in the fictional story line, yet there is a need to stop after each chapter and reflect on the powerful marketing lessons really being taught. If dry, boring, and archaic academic books are not your thing - and entertaining, informative, hilarious, and thought-provoking ones are - then The Marketing Code is for you! I loved this book and have purchased several copies for my marketing friends who really do know what the Holy Grail is! Lisa Gallagher
Super! Oct 27, 2007
This is a great book. If you are looking for a marketing text book in a novel form this is your book. It is well written and the book keeps you curious. I'm not a reader and I never read my books to the end. But this one is finished.
The only bad thing is that you have to pick the 'lessons' out by your self. If something is important for Marketing the book doesn't tell you directly.