Item description for Detective Marketing: Creative Common Sense in Business by Stefan Engeseth & Jan Cederquist...
?In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humor to tickle the imagination and to shed new light on the role of common sense in marketing and communications.? Claes Andrasson, Director, Absolut Akademi, The Absolut Company ?Stefan Engeseth crackles with energy in his book Detective Marketing. He?s not afraid to think differently and he does so with the authority of long practical experience. We all need the fresh breeze that blows through this book. I recommend it whole-heartedly.? Per Frankelius. PhD Economics rebro University and the International School of Economics, Jnkping. This book is based on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow.
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Studio: Stefan Engeseth Publishing
Est. Packaging Dimensions: Length: 9.02" Width: 6.02" Height: 0.39" Weight: 0.57 lbs.
Publisher Stefan Engeseth Publishing
ISBN 9163113899 ISBN13 9789163113895
Availability 84 units. Availability accurate as of Oct 27, 2016 05:01.
Usually ships within one to two business days from La Vergne, TN.
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More About Stefan Engeseth & Jan Cederquist
Stefan Engeseth is a prominent marketing thinker and practitioner. He speaks regularly at high-profile conferences and seminars and has given more than 500 lectures to audiences ranging from international corporations to academic institutions in the United States, Europe, Asia, and the Middle East. He is the author of "Detective Marketing,"
Reviews - What do customers think about Detective Marketing: Creative Common Sense in Business?
Don't highlight while reading . . . Aug 5, 2003
or the pages in this enlightening little book will be wet with color. Instead of searching for insights in the thousands of books on marketing, branding and innovation, simply read - and reread this one. And then use those insights to grow your brand and to make a difference in other people's lives.
Every page a gem Dec 5, 2002
If you're expecting a traditional, fat business book, look elsewhere. If you're expecting a get-rich book with the five points to instant wealth, look elsewhere. You need an open mind, a inquisitive nature and a brain. With Detective Marketing, it's as though Stefan Engeseth has distilled and concentrated all the marketing gems - including plenty with a social conscience and pleasing consumers - into this one book. Flip open any spread and there's a nugget of information for the reader to get inspired by and develop further. Stefan advocates everything from oneness with the consumer to ideas that properly tie a brand to its core attitude. I'm proud to know the author, whom I met professionally after I read this book. An inspiration in print as he is in person.
Stefan: how about Detective Marketing II? We'd like more of your genius!
This is soooo GOOD! Nov 16, 2001
If you wonder where successfull nordic companies such as Absolut Vodka and IKEA get their inspiration from, I can tell you: It's all in this great book! Page after page the author gave me ideas to put my own business into higher levels. Stefan Engeseth, I love your book! It's too bad you can't be my every day colleague.