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All-American Ads 60s (Icons Series) [Paperback]

By Jim Heimann (Editor)
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Item description for All-American Ads 60s (Icons Series) by Jim Heimann...


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Item Specifications...

Pages   192
Est. Packaging Dimensions:   Length: 1" Width: 6" Height: 8"
Weight:   1.15 lbs.
Binding  Softcover
Release Date   Nov 1, 2003
Publisher   Taschen
ISBN  382282402X  
ISBN13  9783822824023  

Availability  0 units.

More About Jim Heimann

Register your artisan biography and upload your photo! Jim Heimann is a cultural anthropologist, graphic design historian, and the executive editor for Taschen America. He is the author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.

Jim Heimann currently resides in Los Angeles.

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11Books > Special Features > Formats
12Books > Subjects > Arts & Photography > Art > Art History > General
13Books > Subjects > Arts & Photography > Art > Art Instruction & Reference > General
14Books > Subjects > Arts & Photography > Graphic Design > Commercial > Advertising
15Books > Subjects > Arts & Photography > Graphic Design > Commercial > General
16Books > Subjects > History

Reviews - What do customers think about All-American Ads 60s (Icons Series)?

Nothing of great social importance, simple messages for what was clearly a simpler time  Jun 30, 2007
Nostalgia is a part of the human experience, yet the reality is that the "good old days" never really were exactly what they are remembered to be. This book contains a simple look back at some of the classic print advertisements of the 1960's. Most of the ads represent alcohol and tobacco, cars, furniture, travel and leisure. Very few illustrate items such as diapers, food, everyday clothing or other basic consumer products.
While most of the ads are from the early sixties, representing a more sedate and predictable time, there are a few that demonstrate the growing counterculture movement of the late sixties. They are generally confined to ads for records and movies, which makes sense. There is nothing of great social importance in this book, although it does give a series of snapshots into how the advertising industry tried to present the world to the consumer market of the times.
If you like the All-American Ads series, be warned!  Apr 11, 2007
I'm a big fan of Taschen's hefty All-American Ads "Midi" series, so I ordered both the "Golden Age of Advertising" and "Icons" editions of 60's ads... unfortunately, I didn't conduct any research beyond this site's non-description of these two books, and I was disappointed to discover that they basically contain the same ads, albeit in abbreviated forms. The "Midi" book, a nearly unwieldy behemoth that retails for about $40, is the most comprehensive of the three, and perhaps the best choice for consumer culture enthusiasts-- spending twenty or thirty minutes browsing through its pages can be a somewhat dizzying affair. The "Golden Age of Advertising" edition is much more affordable, features the best and funniest of the ads, and is hardback, making it perhaps the best choice for the majority of buyers. The "Icons" edition, however, is sadly skimpy and (though the cheapest) clearly the inferior option of the three. However, the continual availability of all three editions is unlikely, and if the time comes that the "Icons" edition is the last available specimen, I would still recommend it to anyone with an interest in 60's material culture.

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