Item description for Confessions of an Advertising Man by David Ogilvy...
David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at promiseangels.com!
Est. Packaging Dimensions: Length: 0.75" Width: 5" Height: 8" Weight: 0.56 lbs.
Release Date Aug 1, 2004
Publisher Southbank Publishing
ISBN 1904915019 ISBN13 9781904915010
Availability 0 units.
More About David Ogilvy
DAVID OGILVY is the founder of Ogilvy & Mather, one of the top ten advertising agencies in the world. Mr. Ogilvy lives at the Chateau de Touffou in Bonnes, France.
Reviews - What do customers think about Confessions of an Advertising Man?
A Must Read: A foundational cornerstone for your marketing efforts. Aug 28, 2008
In the Internet age, it is tempting to think that a book written almost 50 years ago is obsolete..., and you would be making a big mistake. Today's top Internet marketers are leaning on the foundations laid by people like Ogilvy, often without letting the cat out of the bag.
Legendary advertiser and marketer David Ogilvy shares his insights on what makes for good advertising and marketing. Most importantly that your advertising has a purpose, to make sales.
Ogilvy for example takes "Creatives" to task by making the point that most ads that win awards, don't necessarily make any money for the client.
For marketers, chapters 5, 6 and 7 are must reads.
5. How To Build Great Campaigns 6. How To Write Potent Copy 7. How To Illustrate Advertisments and Posters
The book is cheap and will save you hundreds or thousands off of expensive seminars.
Classic, very interesting and informative Jan 28, 2008
This is a classic written by one of the legends of advertising. It is well written and easy to read. It is full of great information, not just about advertising but about business and life.
David Ogilvy traces the start and growth of one of the most successful advertising agencies in history. His business philosophy is striking - he did not strive for a large number of clients but was much more selective in targeting the clients that he felt would be mutually beneficial.
He would refuse to spend time developing competitive proposals in bidding for business. He felt like the business should be awarded based on competency. He offers some great insights into why his agency was so successful.
I would recommend this book for everyone in business - not just for ad men or copywriters. David shares a lot of principles of advertising that will help anyone spend their ad dollars better.
Review of Confessions of an Ad Man by David Ogilvy Sep 28, 2007
A classic that still rings true. Relevant not just to the ad business but to the management of any professional services firm.
Sales vs. entertainment value of an ad Aug 9, 2007
Confessions of an advertising man contains advertising principles David Ogilvy has derived based on his experience and available research. In this book he shares what he has learned to be the optimal practices both for advertising agencies and for clients of advertising agencies. While some of these principles and practices may be considered timeless, others have changed under the influence of new advertising media and technologies. One standard timeless practice in advertising is to test everything and to choose the most appropriate action based on research. David emphasizes that the bottom line of advertising is sales, rather than the entertainment value of an ad, and that in the end numbers demonstrate the effectiveness of the ad.
Invaluable advice Apr 15, 2007
This book is similar in content to Ogilvy's other masterpiece, "Ogilvy on Advertising", but with more emphasis on the sales aspects of the advertising business. "Confessions" is also more autobiographical. Ogilvy's stories about his background, building his agency, and dealing with clients are fascinating.
Given Ogilvy's talent as a copywriter, the book is obviously a pleasure to read. For example--
"How do you decide what kind of image to build? There is no short answer: Research cannot help you much here. You have to actually got to use judgment. (I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post, for support rather than for illumination.)"
Anyone engaged in any aspect of advertising, marketing, or top level management should get plenty out of this book. It's a how-to manual for total success.