Item description for On My Vespa (Permanent Collection of Italian Design) by Silvana Annicchiarico...
In the 60 years since it zipped onto the scene, the Vespa scooter has become an icon of Italian culture, as recognizable as the Coliseum, pizza margherita and Pavarotti. It has been immortalized in La Dolce Vita and Roman Holiday and crooned about on the radio: Lunapops 1999 paean to the 50 Special translates "Schools not going well, and I dont have a girl / but Ive got my Vespa." On My Vespa: Italy on the Move is likewise a hymn to the sleek and stylish "wasp-like" vehicle that buzzes along nearly every street in Italy and is for sale all over the globe, from Venezuela to Senegal. It features essays on the history of Vespa production and on the companys vibrant advertisement campaigns, as well as a complete filmography of the scooter and countless photographs of riders on their own treasured models, including John Wayne, Gary Cooper and Jean-Paul Belmondo. Despite the great changes in global transportation since the Vespa was first designed by aeronautical engineer Corradino DAscanio in 1946, the iconic scooter remains as popular as ever and remains one of the most recognized and beloved objects in the history of Italian design.
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Studio: Charta/Triennale di Milano
Est. Packaging Dimensions: Length: 6.4" Width: 6.1" Height: 0.7" Weight: 0.75 lbs.
Release Date Sep 15, 2006
Publisher Charta/Triennale di Milano
ISBN 8881585898 ISBN13 9788881585892
Availability 0 units.
More About Silvana Annicchiarico
SILVANNA ANNICCHIARICO is the manager of the design collection of Triennale, Milan.