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Strategic Intensions of Multinational Joint Ventures - Two Giants in the Consumer Electronic Industry [Paperback]

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Item description for Strategic Intensions of Multinational Joint Ventures - Two Giants in the Consumer Electronic Industry by Sibylle Busonero...

The current economic situation is characterized by an increasing importance of globalization, a rapid and heavy competitive market structure. The world of international business experiences drastic developments which offer opportunities but also challenges and risks. Strong rivalries and competition encourage the intentions of multinationals to join forces in order to penetrate elected markets. Such cooperative strategies represent an exciting theory, but their implementation turns out to be very difficult. In this work the author examines in particular the nature of international joint ventures and the strategic intensions for multinationals to form this cooperation This is demonstrated by means of a case study in the consumer electronic industry, LG Electronics and Philips Electronics are the two participants who formed an international joint venture. It is illustrated how their motives and reasons have evolved and changed over time, and how the different cultures influence the overall performance of this form of cooperation. This work is supposed to comprehend the motives which drive companies to build joint ventures, on an international basis, and with multinational partners.



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Item Specifications...


Pages   92
Est. Packaging Dimensions:   Length: 9.61" Width: 6.69" Height: 0.19"
Weight:   0.35 lbs.
Binding  Softcover
Release Date   Feb 11, 2008
Publisher   VDM Verlag Dr. Mueller e.K.
ISBN  3836449382  
ISBN13  9783836449380  


Availability  113 units.
Availability accurate as of May 26, 2017 07:20.
Usually ships within one to two business days from La Vergne, TN.
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