Item description for Strategic Intensions of Multinational Joint Ventures - Two Giants in the Consumer Electronic Industry by Sibylle Busonero...
The current economic situation is characterized by an increasing importance of globalization, a rapid and heavy competitive market structure. The world of international business experiences drastic developments which offer opportunities but also challenges and risks. Strong rivalries and competition encourage the intentions of multinationals to join forces in order to penetrate elected markets. Such cooperative strategies represent an exciting theory, but their implementation turns out to be very difficult. In this work the author examines in particular the nature of international joint ventures and the strategic intensions for multinationals to form this cooperation This is demonstrated by means of a case study in the consumer electronic industry, LG Electronics and Philips Electronics are the two participants who formed an international joint venture. It is illustrated how their motives and reasons have evolved and changed over time, and how the different cultures influence the overall performance of this form of cooperation. This work is supposed to comprehend the motives which drive companies to build joint ventures, on an international basis, and with multinational partners.
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Est. Packaging Dimensions: Length: 9.61" Width: 6.69" Height: 0.19" Weight: 0.35 lbs.
Release Date Feb 11, 2008
Publisher VDM Verlag Dr. Mueller e.K.
ISBN 3836449382 ISBN13 9783836449380
Availability 113 units. Availability accurate as of May 26, 2017 07:20.
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