Item description for Forefront: The Culture of Shop Window Design by Shonquis Moreno...
A pane of glass, no more than three inches thick, separates store from sidewalk. On one side, an air-conditioned interior welcomes those who can afford the merchandise inside; on the other, from the weather-beaten street, passersby may, in the time-honored ritual of window shopping, look for free.
Window retail displays of the high-end kind, in which a temporary mise-en-sc ne presents expensive merchandise, have been neglected as a design discipline although they play a significant role in our consumer culture. Forefront features displays by such designers as Simon Doonan, David Hoey, John Field, Janet Wardley, and Kozo Fujimoto, in venues including Barneys, Bergdorf Goodman, Gucci, Herm s, Moschino, Shreve, Crump & Low, and Vin on. Window dressers and window shoppers alike will delight in this colorful parade of displays.
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Est. Packaging Dimensions: Length: 0.75" Width: 9" Height: 11.25" Weight: 3.35 lbs.
Release Date Aug 10, 2005
Publisher Birkhäuser Basel
ISBN 3764371927 ISBN13 9783764371920
Availability 0 units.
More About Shonquis Moreno
Edwin van Onna, Brigitte van Mechelen, Matthew Stewart, Shonquis Moreno, Chris Scott, Sarah Martmn Pearson, Joeri Bruyninckx and Masaaki Takahashi - all are writers in FRAME magazine.
Reviews - What do customers think about Forefront: The Culture of Shop Window Design?
Highly recommended Sep 14, 2005
"Forefront" is a beautiful, compelling book that explores the realms between fashion as art and as commerce,and the cultural identities shaped by clothing and accessories through their display. The text and its graphic presentation set up the critical framework through which to view this rich experience of virtual window shopping. I highly recommend "Forefront" to anyone interested in art, architecture, history, consumerism, sociology, psychology, retail, and fashion design.