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Sobrevivir no es suficiente [Hardcover]

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Item description for Sobrevivir no es suficiente by Seth Godin...

Cada generacin es testigo de un cambio fundamental en la forma en que nos organizamos para trabajar. Desde el clsico management cientfico, de Frederick Taylor (1914) hasta la cadena de montaje de Henry Ford, desde The Organization Man (1956) a En busca de la excelencia (1982), la forma de hacer negocios es un reflejo de los tiempos en que vivimos. SOBREVIVIR NO ES SUFICIENTE es el prximo gran paso.

La mayora vemos el mundo como una amenaza y la supervivencia como el objetivo. Sin embargo, trabajamos demasiado duro como para considerar que la mera supervivencia sea nuestro objetivo prioritario. Seth Godin propone un nuevo modo creativo de organizar las empresas para prosperar en tiempos de cambio. Presenta una idea sencilla pero revolucionaria: podemos hacer evolucionar nuestras compaas del mismo modo que evolucionan las especies.

Darwin tena razn. La evolucin es una fuerza fundamental de la naturaleza; Godin demuestra cmo se puede liberar esta fuerza en beneficio de la empresa. El primer paso es eliminar el reflejo anti-cambio que todos tenemos codificado genticamente. Una vez que la compaa aprende a hacer "zoom" (aceptar el cambio sin dolor), es mucho ms probable que evolucione. Y una empresa que evoluciona puede llegar a ser ms rentable que nunca.

Independientemente de los factores que condicionan el mercado o el desarrollo tecnolgico, en todas las actividades econmicas, la aplicacin del enfoque orgnico propuesto por Godin contribuir a que nuestra empresa supere a la competencia. Mientras el mundo sea inestable slo los negocios que evolucionan triunfarn.

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Item Specifications...

Pages   256
Est. Packaging Dimensions:   Length: 9.1" Width: 6.2" Height: 1"
Weight:   1.1 lbs.
Binding  Hardcover
Release Date   Jun 30, 2003
Publisher   Urano Publishing
ISBN  849578727X  
ISBN13  9788495787279  

Availability  0 units.

More About Seth Godin

Register your artisan biography and upload your photo! Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of and a very popular lecturer. He writes one of the most influential business blogs in the world at

Seth Godin currently resides in Irvington, in the state of New York.

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Product Categories

1Books > Subjects > Business & Investing > Management & Leadership > Motivational
2Books > Subjects > Health, Mind & Body > Self-Help > General

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