Item description for Everyone Is an Expert by Seth Godin...
Everyone Is an Expert by Seth Godin
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Est. Packaging Dimensions: Length: 7.8" Width: 4.9" Height: 0.3" Weight: 0.05 lbs.
Release Date Jan 17, 2007
ISBN 9562912140 ISBN13 9789562912143
Availability 104 units. Availability accurate as of Mar 29, 2017 08:53.
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More About Seth Godin
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin.com.
Seth Godin currently resides in Irvington, in the state of New York.
Reviews - What do customers think about Everyone Is an Expert?
Nice Book Feb 11, 2007
Seth wrote another one of his books called everyone is an expert.
The biggest problem with search is the lack of meaning.
The biggest problem with content are quality & quantity.
Citation based information systems make the best content hard to find unless the person creating it is already well known.
Various pay per spam formats make bulk content creation too profitable to ignore.
Sifting through pay per refuge makes it hard to know how honest a recommendation is.
Most legit pages are wrote as being part of an ongoing dialog, and leave something to be desired if read alone.
Seth is creating a network called Squidoo which hosts pages that hopefully can stand on their own as what he calls lenses.
They sound essentially like a topical link list with a bit of background information covering a specific topic.
I think off the start the idea may work, but it will still ultimately run into the same problems search & other networks do.
User feedback is important, but:
people buy and sell links & ad space
people buy and sell old domains
people buy and sell eBay accounts
people spam this site recommend lists & this site reviews
people vote for themselves Sure the Squidoo user feedback element may help, but if you weigh the data set on early feedback you create a top heavy system that is afraid to trust new information (sorta like what some people call the Google Sandbox effect in SEO).
Content changes over time or it becomes irrellevant.
If people are studying subjects that do not change often then isn't a book usually going to be the proper information format? On most web pages how the information evolves is going to be at least as important as what it looked like when it was initially created.
What happens if Squidoo becomes popular?
Is it a system that will grow smarter with each additional link list? As high ranked pages link out to other resources how do you ensure those resources do not change in negative ways over time? While also ensuring they do change in positive ways?
I know there is the financial incentive angle, but that fails frequently on the web. Look for how to create a PDF.
You usually are not going to find that Open Office has a free utility. Most people are afraid to try to create something original, unique, & useful. Most businesses are me too businesses just after money.
If people are creating content to help others then why not post at the Wikipedia?
If people are creating content to feed their egos then there is going to need to be a lot more background than a link list.
Sure you can say that Squidoo can make up for the faults of the web, but I don't see how it will weed out bad recommendations while still allowing new information to get found. I think at some level you have to learn whether or not you can trust a person and no system can fully automate that.
The whole concept sounds a bit idealistic with all the frothing spam in other information formats, but it would be cool if Seth can pull it off. I wish him the best of luck in trying, as it sure will be a hard job :)
This book is a reprint Feb 11, 2007
As long as you understand that this book is a reprint of a free ebook, it's absolutely fine with me that the publisher sell it. That is allowed under the terms of the creative commons license I chose, and a deal's a deal. Some people prefer it in print.