Item description for What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave by Scott McKain...
Overview Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.
Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.
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Studio: Thomas Nelson
Est. Packaging Dimensions: Length: 8.2" Width: 5.1" Height: 0.7" Weight: 0.5 lbs.
Release Date Oct 1, 2006
Publisher Thomas Nelson
ISBN 0785288368 ISBN13 9780785288367
Availability 0 units.
More About Scott McKain
Scott McKain (Fishers, IN) has been recognized by "Social Media Marketing Magazine" as one of the 50 most influential marketing authors on Twitter. a popular keynote speaker on creating more compelling customer connections, McKain is a member of the Professional Speakers Hall of Fame.
Reviews - What do customers think about What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave?
Nothing new, nothing interesting...! Mar 4, 2007
Too many non-remarkable examples and most of them adapted and a little forced to what he's trying to explain. I don't like when the author uses himself in many examples. Should be more humble. With all your respect Mr. Mckain but I got bored reading your book. Nothing interesting, too simple.
Get Inside the Heads of Your Customers Sep 1, 2005
Scott McKain can help your business increase customer loyalty and profitability. In his first book, All Business Is Show Business, he showed us how to "WOW" customers by creating compelling customer experiences.
In his newest book, What the Customer Really Wants, he shows us how to create true value for our products and services by seeing things through the eyes of our customers so we can give them what they need and want, not just what we want to offer them. This is targeted marketing at its finest.
Additionally, Scott McKain's books are a very enjoyable read!
It just keeps getting better Aug 31, 2005
Scott McKain showed us how All Business is Show Business in his previous book. Now, after much research and months of work with a variety of organizations nationwide, he brings us insight into What Customers Really Want. This is the core of what drives purchases. When you learn what is wanted, selling is almost automatic! Follow this easy to read guide to find the abundant sales that are waiting for you.
Organization and Layout Serves 3 Key Purposes Aug 29, 2005
Our training company has presented 2-day programs on customer service for 25 years--so I'm very familiar with most of the books out there on this subject. McKain's book stands out for three key reasons: 1) The slant or focus of the book is fresh--it focuses on customer experience, not customer service (read that "customer processing." 2) It has a helpful, extensive Executive Summary at the end of each chapter. Not your typical 2-paragraph ending, but a 3-page summary with the guts of the chapters netted out for a quick skim. 3) The "Bridge Building" section at the end of each chapter contains a long list of actionable items--perfect for developing training modules and saying to your customer service or call center manager: "Go thou and do likewise." In short, it's an engaging, impressive book.
Founder Winninger Institute For Market Strategy Aug 26, 2005
Scott, you have done it again. Every time I read on of your books there is a new perspective on a subject.
My customers will be better off because we have read your book on what clients crave.
There are Three reasons to read your book... It has a new perspective. Customers satisfaction is the key to revenue increase. You offer really usable suggestions.