Item description for Collapse of Distinction: Stand out and move up while your competition fails (NelsonFree) by Scott McKain...
Overview It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain. If a business is going to thrive, it has to rise above the fray. In this book, the author will help you understand the reasons behind thecurrent quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition.
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Can your customers tell the difference between you and the competition?
It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain.
If a business is going to thrive, it has to rise above the fray. In The Collapse of Distinction, McKain will help you understand the reasons behind the current quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition.
"In challenging economic times, this is the one book every business owner MUST read. Collapse of Distinction is further evidence that Scott McKain is the premiere business communicator of our time. Not only has Scott produced extraordinary results in his own businesses by adhering to these principles, but he makes it simple for you to do so as well. By following the easily applied concepts from Collapse of Distinction, you will set the standard of excellence for your industry and make your competition irrelevant." -- Joseph Michelli, PhD, speaker, consultant, and author of The Starbucks Experience, The New Gold Standard, and When Fish Fly
"Differentiation is not an option in business. In a world where the word 'commodity' has become the norm, Scott McKain clarifies the all-important (and all-profitable) strategy to become different, become distinct, and become dominant in your marketplace. Buy this book. Read it. And put it into practice." -- Jeffrey Gitomer, author of The Little Red Book of Selling
"The primary need today is to constantly present ourselves as different from-and better than-those we compete with! Scott McKain's latest book, Collapse of Distinction, is a must-read for any professional or organization attempting to creatively differentiate from the competition. I predict this book will be a massive hit!" -- Don Hutson, co-author of the #1 New York Times bestseller The One Minute Entrepreneur, and CEO of U. S. Learning
"In these uncertain economic times, we need new and refreshing ideas about how to move forward. Scott McKain's Collapse of Distinction may just save our sanity and common sense with his positive approach to business and life itself." -- Joe Bonsall, thirty-five year member of legendary music group, The Oak Ridge Boys, and author of the best-selling book G.I. Joe and Lillie
"I could not stop reading making notes writing our staff and our suppliers about the ideas I've learned! (And this was just by the end of Chapter One!) With superb style, storytelling, and rationale, Collapse of Distinction is a distinctive piece of business and personal literature." --Ty Boyd, Founder and Chairman, Executive Learning Systems
"If I can't tell the difference between you and your competitor, why should I spend my money with you? The answer to that question is the key to your survival and success. Scott McKain's new book teaches how to answer that question-the right way!" --Larry Winget, television personality and New York Times best-selling author of People Are Idiots and I Can Prove It
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Studio: Thomas Nelson
Est. Packaging Dimensions: Length: 8.58" Width: 5.5" Height: 0.94" Weight: 0.78 lbs.
Release Date Mar 1, 2009
Publisher Thomas Nelson
ISBN 1595551859 ISBN13 9781595551856
Availability 0 units.
More About Scott McKain
Scott McKain (Fishers, IN) has been recognized by "Social Media Marketing Magazine" as one of the 50 most influential marketing authors on Twitter. a popular keynote speaker on creating more compelling customer connections, McKain is a member of the Professional Speakers Hall of Fame.
Reviews - What do customers think about Collapse of Distinction: Stand out and move up while your competition fails (NelsonFree)?
What makes you different? May 10, 2010
Collapse of Distinction: Stand Up and Move Out While Your Competition Falls is an interesting book. The target audience is business owners who are looking for ways to make their businesses a success.
McKain's whole premise is that businesses are no longer distinct or individualistic. As a consumer, I found myself agreeing with much of what he said. After all, is there really that much difference between McDonald's, Burger King, or Wendy's? Yes, they have their slightly unique flavor but if you are traveling down the interstate and want a quick burger do you care which one is at the next exit?
If you are a business owner, McKain encourages you to focus on the one thing you do really well or the one thing that makes you different from everyone else. Market that difference to your customers while making them feel important and they'll keep coming back.
Why am I reviewing this book? Well, 10 years ago I owned a business (Pampered Chef consultant), my parents currently own a tire and oil change shop, and my brother owns a beef farm. I guess you could say business runs in the family.
But beyond the applications for businesses, I found much of what McKain said to be applicable to blogging (I write a blog). If you want to increase your blog readership then focus on those 1-3 topics you are passionate about. Then make your readers feel valued and they'll keep coming back to read about your passions.
If you own a business, are considering owning a business or own a blog I recommend you read this book.
Disclosure: I received this book free from Thomas Nelson Publishers as part of their BookSneeze book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own.
Fails to Distinguish Apr 7, 2010
Some books are like a roller coaster ride and some are like plowing a field. Unfortunately, this book falls into the latter category. McKain starts fairly strong detailing the problems with homogeneity in the business word however, quickly lapses into platitudes found in any number of business books. In other words, he fails to be distinct (irony noted). Unfortunately, this is all too common among the speakers on the business circuit. It just did not hold my attention.
Collapse of Distinction Apr 7, 2010
I recently finished Collapse of Distinction by Scott McKain. I always appreciate the wisdom and insights of a good business book. McKain attempts to help business to really stand out from the crowd of their competition.
With the four cornerstones of Clarity, Creativity, Communication and Customer-Experience Focus, he gives lots of solid examples of companies who stand out in their field. I found the Executive Summary at the end of each chapter to be a great reference for looking back on things you've read... I'm not a person who underlines and writes in books (I want the book to look new. I know...weird!) so I found this feature helpful. He also includes some application points and questions at the end of each chapter to help you think through your company/brand and how you can set it apart from the others.
As a minister in a local church, I enjoy reading business books for insight into how we operate and lead. We have recently been re-working our process as a church, and I have been curious to read things that will help us differentiate ourselves and helps us to clarify who we are. I found this book to be so much on the business side of things that I had a hard time applying many of the principles to how we operate. However, I still found it to be a good, easy read and took away several good points. If anything, I feel like the four cornerstones are easily adapted to the church setting.
Disclosure of Material Connection: I received this book free from Thomas Nelson Publishers as part of their [...] <[...]> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255 <[...]> : "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
Not as Distinct as it Ought to Be Jan 12, 2010
The Collapse of Distinction by Scot McKain was one of the two business books I read last year. The first was geared towards photography and focused on making yourself stand out, but in a community-building, "everyone can win" way. Then I read the Collapse of Distinction. It also focused on distinction, as you can tell from the title, but in a more classic way.
My first impression was very good. The book is part of the new Thomas Nelson line called NelsonFree where you can download the ebook or audio for FREE if you buy the book. This is great for anyone who enjoys books in multiple formats, and kudos to Thomas Nelson for offering it.
I honestly found the book wandering, the stories slightly disconnected. The content was good, but mostly intuitive. You need to be different and not get sucked into the vortex of offering everything your competitors do. It seemed to take a long time to say simple things, was very repetitive. Reading it gave me good food for thought as a small businesswoman, but not as much as I felt like I should be. The executive summaries at the end of the chapter are probably as valuable as the whole book itself, which is a definite weakness. If you are struggling with finding your niche, you might appreciate this book, otherwise, I wouldn't say it should be at the top of your reading list.
A Good Primer for this Brave New World Jan 8, 2010
I've been hesitant to review this book because others have done so in and eloquent fashion, and in great detail. I wish this book was around when I was struggling through my MBA. It is easy to read and grasp, without too much "business-ese." I bought it for my husband, a small business CEO, and he picked up some good pointers for future marketing.
I'm going to give it to a friend, who just is just starting as a marketing director for a small company. I think it will give her an edge. Thanks to Thomas Nelson for making this book available.