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Yes Logo: 40 Years of Branding and Design by Michael Peters [Hardcover]

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Item description for Yes Logo: 40 Years of Branding and Design by Michael Peters by Sarah Owens...

Yes Logo: 40 Years of Branding, Design & Communication by Michael Peters chronicles the story of Michael Peters, one of Britain's most significant design luminaries. Peters began his venture into graphic design at London College of Printing, continuing his studies abroad at Yale, where he was tutored by such greats as Paul Rand, Herbert Matter and Alexej Brodovitch; he was also fortunate to work as an assistant to Bauhaus legend, Josef Albers. Peters then worked at CBS in New York, which was at the time a mecca for the creative marketing profession. He returned to London and set up Klein Peters Ltd with Lou Klein in 1968, followed by his own company, Michael Peters & Partners in 1970.

More recently, Peters has formed Identica, a branding and creative consultancy with clients such as Vodafone, Nike and Universal Studios. Throughout his career Peters has worked on successful campaigns, ranging from Bird's Eye food products to Penhaligon's perfume. His philanthropic and forward thinking philosophy is celebrated by the Royal College of Art award in Peters' name. This attitude has put him firmly at the forefront of the British design renaissance, together with key figures such as Sir Terence Conran, Rodney Fitch and Wally Olins. Still actively lecturing in the field of graphics, Michael Peters is an inextricable component of the history of commercial design.

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Item Specifications...

Pages   288
Est. Packaging Dimensions:   Length: 11.02" Width: 9.06" Height: 1.22"
Weight:   3 lbs.
Binding  Hardcover
Release Date   Oct 30, 2008
Publisher   Black Dog Publishing
ISBN  1906155372  
ISBN13  9781906155377  

Availability  0 units.

More About Sarah Owens

Register your artisan biography and upload your photo! SARAH OWENS is the head steward of the internationally celebrated rose collection and gardens at the Brooklyn Botanic Garden, and the founder of BK17 Bakery, an artisan microbakery in Brooklyn. BK17 specializes in baking with sourdough. Sarah's customers get fresh baked goods delivered through a subscription serving Brooklyn and Manhattan. She has been featured in "Edible Manhattan," on "Gardenista, " and on "66 Square Feet" and has appeared on "The Martha Stewart Show."

Sarah Owens was born in 1978.

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Product Categories

1Books > Special Features > New & Used Textbooks > Humanities > Art & Music > Studio Art > Design
2Books > Subjects > Arts & Photography > Art > Art History
3Books > Subjects > Arts & Photography > Art > Art Instruction & Reference > General
4Books > Subjects > Arts & Photography > Graphic Design > Commercial > Advertising
5Books > Subjects > Arts & Photography > Graphic Design > Graphic Arts > General

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