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The Role of Trust on the Internet: The Development of an Online Trust Creation Model for eTravel Agents (International Economics) [Paperback]

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Item description for The Role of Trust on the Internet: The Development of an Online Trust Creation Model for eTravel Agents (International Economics) by Sabine Schaffer...

The Role of Trust on the Internet: The Development of an Online Trust Creation Model for eTravel Agents (International Economics) by Sabine Schaffer

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Item Specifications...


Pages   336
Est. Packaging Dimensions:   Length: 8" Width: 5.7" Height: 0.9"
Weight:   1.05 lbs.
Binding  Softcover
Release Date   Aug 1, 2005
Publisher   Lit Verlag
ISBN  3825874044  
ISBN13  9783825874049  


Availability  0 units.


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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Industries & Professions > Hospitality, Travel & Tourism
3Books > Subjects > Computers & Internet > Digital Business & Culture > Web Marketing
4Books > Subjects > Computers & Internet > General
5Books > Subjects > Nonfiction > Social Sciences > General



Reviews - What do customers think about The Role of Trust on the Internet: The Development of an Online Trust Creation Model for eTravel Agents (International Economics)?

Breaks new ground in the areas of trust and ecommerce  Aug 31, 2006
Dr. Schaffer breaks new ground in the areas of trust and ecommerce with her study of e-travel agents. Her models, which are based on the Harvard Business School's Mind of Market research, bring new measurement techniques and applications to one of the hardest emotions to measure on the web - trust. Dr. Schaffer, a McKinsey consultant, whose research background includes degrees from Harvard, the University of Innsbruck and ESC Rouen as well as work with L'Oreal and Daniel Swarovski brings a unique view to how consumers view and relate to the web. Her original research was one of the first applications of ZMET (Zaltman Metaphor Elicitation Technique) to the Internet - and her conclusions on how to generate trust on the Internet will be surprising to many.
 

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