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The Business Idea: The Early Stages of Entrepreneurship [Hardcover]

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Item Number 233050  
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Item description for The Business Idea: The Early Stages of Entrepreneurship by Søren Hougaard...

Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.

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Item Specifications...

Pages   232
Est. Packaging Dimensions:   Length: 9.3" Width: 6.1" Height: 0.8"
Weight:   1.2 lbs.
Binding  Hardcover
Release Date   Nov 29, 2004
Publisher   Springer
ISBN  354022663X  
ISBN13  9783540226635  

Availability  80 units.
Availability accurate as of Oct 28, 2016 04:28.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

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Product Categories

1Books > Calendars > Business
2Books > Subjects > Business & Investing > Economics > General
3Books > Subjects > Business & Investing > Economics
4Books > Subjects > Business & Investing > General
5Books > Subjects > Business & Investing > Management & Leadership > Systems & Planning
6Books > Subjects > Business & Investing > Small Business & Entrepreneurship > Entrepreneurship
7Books > Subjects > Business & Investing > Small Business & Entrepreneurship > New Business Enterprises

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