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NEO Power: How the New Economic Order Is Changing the Way We Live, Work, and Play [Paperback]

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Item description for NEO Power: How the New Economic Order Is Changing the Way We Live, Work, and Play by Ross Honeywill...

Revealing startling evidence of how four million Australians are transforming the social and political landscape, this landmark bookcompiles vast consumer research and examinations ofmore than 2,000 social and behavioral characteristics to reveal a new approach to marketing based ondiscretionary consumption.Known as the New Economic Order,the NEOs are powering the economy.NEOs have greater spending propensity and capacity, prefer premium lifestyle experiences, plan and buy on the internet, look for tools to help manage their lives, and are fundamentally different from the rest of society.

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Item Specifications...

Pages   272
Est. Packaging Dimensions:   Length: 9.1" Width: 6" Height: 0.9"
Weight:   0.7 lbs.
Binding  Softcover
Release Date   Oct 1, 2006
Publisher   Scribe Publications Pty Ltd.
ISBN  192121502X  
ISBN13  9781921215025  

Availability  0 units.

More About Ross Honeywill

Register your artisan biography and upload your photo! Ross Honeywill is an internationally published author, social scientist and recognized authority on the impact of a rapidly changing social fabric through his leadership role as a director at KPMG (Asia Pacific) between 1997 and 2001. Ross developed the algorithm that revealed the existence of NEOs and the NEO Economy.

Ross Honeywill currently resides in Tasmania.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Consumerism
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
4Books > Subjects > Nonfiction > Social Sciences > Sociology > General

Reviews - What do customers think about NEO Power: How the New Economic Order Is Changing the Way We Live, Work, and Play?

Interesting analysis  Apr 7, 2007
Based on an extensive survey, this book documents a social phenomenon which the author calls neo power. It is a group that is now dominating social and political agendas in the US, UK and Australia. The phenomenon has been identified by other writers and thinkers such as Robert Reich.

It is an interesting book, but the analysis seems to be a little weak in providing an empirical base and then showing how conclusions were drawn from the data.

Quote often, we get fascinating glimpses, but the authors do not provide the data or the analysis to convince the reader.

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