Item description for NEO Power: How the New Economic Order Is Changing the Way We Live, Work, and Play by Ross Honeywill...
Revealing startling evidence of how four million Australians are transforming the social and political landscape, this landmark bookcompiles vast consumer research and examinations ofmore than 2,000 social and behavioral characteristics to reveal a new approach to marketing based ondiscretionary consumption.Known as the New Economic Order,the NEOs are powering the economy.NEOs have greater spending propensity and capacity, prefer premium lifestyle experiences, plan and buy on the internet, look for tools to help manage their lives, and are fundamentally different from the rest of society.
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Est. Packaging Dimensions: Length: 9.1" Width: 6" Height: 0.9" Weight: 0.7 lbs.
Release Date Oct 1, 2006
Publisher Scribe Publications Pty Ltd.
ISBN 192121502X ISBN13 9781921215025
Availability 0 units.
More About Ross Honeywill
Ross Honeywill is an internationally published author, social scientist and recognized authority on the impact of a rapidly changing social fabric through his leadership role as a director at KPMG (Asia Pacific) between 1997 and 2001. Ross developed the algorithm that revealed the existence of NEOs and the NEO Economy.
Reviews - What do customers think about NEO Power: How the New Economic Order Is Changing the Way We Live, Work, and Play?
Interesting analysis Apr 7, 2007
Based on an extensive survey, this book documents a social phenomenon which the author calls neo power. It is a group that is now dominating social and political agendas in the US, UK and Australia. The phenomenon has been identified by other writers and thinkers such as Robert Reich.
It is an interesting book, but the analysis seems to be a little weak in providing an empirical base and then showing how conclusions were drawn from the data.
Quote often, we get fascinating glimpses, but the authors do not provide the data or the analysis to convince the reader.