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Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics, 4) [Hardcover]

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Item description for Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics, 4) by Ron Beasley & Marcel Danesi...

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.



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Item Specifications...


Pages   193
Est. Packaging Dimensions:   Length: 0.75" Width: 6.25" Height: 9"
Weight:   0.95 lbs.
Binding  Hardcover
Publisher   Walter de Gruyter
ISBN  3110173409  
ISBN13  9783110173406  


Availability  117 units.
Availability accurate as of Feb 24, 2017 07:22.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.


More About Ron Beasley & Marcel Danesi


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Product Categories

1Books > Special Features > New & Used Textbooks > Humanities > English > Critical Theory
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Marketing & Sales > Advertising
4Books > Subjects > Literature & Fiction > History & Criticism > Criticism & Theory > General
5Books > Subjects > Literature & Fiction > History & Criticism > Criticism & Theory > Semiotics
6Books > Subjects > Nonfiction > Philosophy > General



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