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Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics, 4) [Paperback]

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Item description for Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics, 4) by Ron Beasley & Marcel Danesi...

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.



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Item Specifications...


Pages   193
Est. Packaging Dimensions:   Length: 0.5" Width: 6" Height: 8.75"
Weight:   0.7 lbs.
Binding  Softcover
Publisher   Walter de Gruyter
ISBN  3110173417  
ISBN13  9783110173413  


Availability  0 units.


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Product Categories

1Books > Special Features > Formats
2Books > Special Features > New & Used Textbooks > Humanities > English > Critical Theory
3Books > Subjects > Business & Investing > General
4Books > Subjects > Business & Investing > Marketing & Sales > Advertising
5Books > Subjects > Literature & Fiction > History & Criticism > Criticism & Theory > General
6Books > Subjects > Literature & Fiction > History & Criticism > Criticism & Theory > Semiotics
7Books > Subjects > Nonfiction > Philosophy > General



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