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The Impact of Cultural Differences on Cross-Border Merger Processes - The Example of DaimlerChrysler [Paperback]

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Item description for The Impact of Cultural Differences on Cross-Border Merger Processes - The Example of DaimlerChrysler by Romy Trajanov...

Nowadays due to the fierce global competition, cross-border mergers are a well-known strategic option for companies to become global players. Therefore internationally merging companies have to deal with the issue of cultural differences as both partners bring different national and corporate cultures into the new formed corporation. Geert Hofstede's and Fond Trompenaars' cultural studies provide the basis for a comparison of national and organisational cultural diversity between German and American people. These cultural differences have to be considered during the post-merger implementation process as only compatible organisational cultures lead to successful mergers. Employees are at a great extent responsible for a merger's success. The DaimlerChrysler merger created one of the biggest automobile manufacturers in the world and changed the face of the automobile industry. This merger represents the complexity of resulting merger failures if the cultural impact will be underestimated. Managers have to learn to create global organisations with shared values and purposes, while also take into account national differences of the organisation members. The DaimlerChrysler merger provides a reference case for any international merger in the future.



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Item Specifications...


Pages   144
Est. Packaging Dimensions:   Length: 9.61" Width: 6.69" Height: 0.31"
Weight:   0.53 lbs.
Binding  Softcover
Release Date   Dec 3, 2007
Publisher   VDM Verlag Dr. Mueller e.K.
ISBN  3836428105  
ISBN13  9783836428101  


Availability  140 units.
Availability accurate as of Mar 25, 2017 09:45.
Usually ships within one to two business days from La Vergne, TN.
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Product Categories

1Books > Subjects > Business & Investing > Economics > Economic Conditions
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > International > Economic Conditions



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