Item description for Managing Global Innovation: Uncovering the Secrets of Future Competitiveness by Roman Boutellier, Oliver Gassmann & Maximilian Von Zedtwitz...
What are the secrets of competitive R&D on a global scale? Based on empirical research with hundreds of R&D executives from more than 80 companies amd 1000 R&D laboratories, the authors present new concepts and trends in global R&D management. Case studies from 22 best-practice companies illustrate how to put these concepts into practice. Adding newexamples and management models, this third edition has been completelyrevised and updated incorporating emerging themes in R&D such as intellectual property management, innovation in China and India, technology listening posts, and leading R&D centers.
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Est. Packaging Dimensions: Length: 2" Width: 6.75" Height: 9.5" Weight: 2.95 lbs.
Release Date Apr 16, 2008
ISBN 3540254412 ISBN13 9783540254416
Availability 0 units.
More About Roman Boutellier, Oliver Gassmann & Maximilian Von Zedtwitz
Reviews - What do customers think about Managing Global Innovation: Uncovering the Secrets of Future Competitiveness?
The best I read on innovation management Oct 5, 2000
Lots of practical examples! Clear structure, no easy answers, but insightful views based on practice and supported but academic concepts.
This is a great book for all who drive innovation!
Excellent book! Jun 1, 2000
'Managing Global Innovation' is a must-read for anyone interested in new product development in a globalizing world. This book presents a coherent framework for international innovation strategy, global R&D organization, and the execution of transnational R&D projects. The many examples make theory and concepts easy to understand. Moreover, the book features a collection of indepth case studies of otherwise little described companies. If you ever wondered how companies like SAP, Roche, or HP compete at the forefront of technology development, then this is the book to get. All in all, a well-conceived book that immediately appeals with its balance of applicability and theory.