Newsletter   Secure Checkout   Shopping Cart (0 Items)  
Search:    Welcome Guest! Save up to 30-40% on most items with our awesome everyday discounts!

Market Orientation [Paperback]

Our Price $ 60.16  
Retail Value $ 64.00  
You Save $ 3.84  
Item Number 218535  
Buy New $60.16
Available on the Internet only.

Item description for Market Orientation by Rodney Oudan...

With globalization, trade liberalization and a digital world's economy, there is a growing interest among practitioners and researchers to investigate the role of marketing management to improve firms output, return on investment and at a macro level improving the well being of societies. This book describes the role of marketing in economic development. A thorough review of literature was investigated and an empirical study was undertaken. Market orientation focuses on a business culture and activities that enhance business performance, producing superior value to customers, outstanding performance for the firm and aggregately for the economy. The focus of this book was to empirically test this market orientation theory in countries. Market orientation is regarded as a theoretically important determinant of industry growth (Kohli & Jaworski, 1990), so it will therefore have important implications for economic development. The analysis helps answers the questions: Is there a significant relationship between the market orientation and financial performance of companies in developing countries? Can market orientation be used effectively for developing countries to increase their financial performance in the marketplace? Is there a relationship between market orientation and economic development in developing countries? The findings of the study suggest market orientation is positively and significantly related to firm performance in most countries. Secondly, firm performance can dramatically improve output, which can lead to economic development in these countries. This study has shown that companies that have adopted a market orientation strategy show an increased level of performance and on a macro level leads to economic development. The implications of this study is market orientation are reliable constructs applicable in develop and developing countries, and that appropriate performance measures can enhance the well-being of these countries. The book is addressed to professionals in Global Marketing like marketing managers, managing directors and brand managers. It is also directed towards researchers in marketing, international marketing and global strategy.

Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at!

Item Specifications...

Pages   124
Est. Packaging Dimensions:   Length: 9.4" Width: 6.4" Height: 0.3"
Weight:   0.4 lbs.
Binding  Softcover
Release Date   Jul 9, 2007
Publisher   VDM Verlag Dr. Mueller e.K.
ISBN  3836419343  
ISBN13  9783836419345  

Availability  103 units.
Availability accurate as of Oct 21, 2016 12:56.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

More About Rodney Oudan

Register your artisan biography and upload your photo! Are You The Artisan or Author behind this product?
Improve our customers experience by registering for an Artisan Biography Center Homepage.

Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General

Reviews - What do customers think about Market Orientation?

A must read for anyone in marketing  Aug 8, 2007
The book is an excellent resource for graduate students and managers who practice marketing. The author provides a very interesting global perspective for market orientation which is not found in other books. New research on marketing role in economic development. Very original most emerging markets will be inyerested in this one.

Write your own review about Market Orientation

Ask A Question or Provide Feedback regarding Market Orientation

Item Feedback and Product Questions
For immediate assistance call 888.395.0572 during the hours of 10am thru 8pm EST Monday thru Friday and a customer care representative will be happy to help you!

Help us continuously improve our service by reporting your feedback or questions below:

I have a question regarding this product
The information above is incorrect or conflicting
The page has misspellings or incorrect grammar
The page did not load correctly in my browser or created an error.

Email Address:
Anti Spam Question. To combat spammers we require that you answer a simple question.
What color is the sky?
Leave This Blank :
Do Not Change This Text :

Add This Product Widget To Your Website

Looking to add this information to your own website? Then use our Product Widget to allow you to display product information in a frame that is 120 pixels wide by 240 pixels high.

    Copy and paste the following HTML into your website and enjoy!

Order toll-free weekdays 10am thru 10pm EST by phone: 1-888-395-0572 (Lines are closed on holidays & weekends.)
Customer Service | My Account | Track My Orders | Return Policy | Request Free Catalog | Email Newsletter

Gift Certificates
RSS Feeds
About Us
Contact Us
Terms Of Use
Privacy Policy