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1/1 Architektur und Design: Neue Synergien / 1/1 Architecture and Design: New Synergies [Paperback]

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Item description for 1/1 Architektur und Design: Neue Synergien / 1/1 Architecture and Design: New Synergies by Robert Wilson Ingenhoven Overdiek und Partner...

Die Messe- und Ausstellungsarchitektur befindet sich im Wandel: immer mehr rcken die beworbenen Produkte mit ihren funktionalen und sthetischen Eigenschaften in den Hintergrund zugunsten eigenstndiger, rumlich und zeitlich abgegrenzter Welten, in denen der Mensch mit seinen Interessen und Bedrfnissen im Zentrum steht. Die Auftritte der Audi AG auf den internationalen Automobil-Messen 1999/2000 stellen die Realisierung eines solchen neuen ganzheitlichen Konzepts dar. In der branchenbergreifenden Kooperation zwischen Christoph Ingenhoven und dem Kommunikationsdesigner Michael Keller (KMS Team, Mnchen) fungieren dabei Architektur und Design als Katalysatoren fr die Entstehung einer spezifischen Welt fr Unternehmens- und Produktkommunikation, die durch das Zusammenspiel materieller, optischer, akustischer und symbolisch-aktionaler Elemente entsteht. Das Buch bietet in Form einer Doppel-Reportage aus der Architektur- und Kommunikationsperspektive eine Dokumentation der Messeauftritte und ihrer Konzept



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Item Specifications...


Pages   208
Est. Packaging Dimensions:   Length: 9.84" Width: 8.86" Height: 1.18"
Weight:   3.09 lbs.
Binding  Softcover
Release Date   Jun 5, 2001
Publisher   Birkhäuser Basel
ISBN  3764364661  
ISBN13  9783764364663  


Availability  0 units.


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Product Categories

1Books > Foreign Language Books > German > All German Books
2Books > Foreign Language Books > German > Arts & Photography
3Books > Foreign Language Books > German > Nonfiction
4Books > Foreign Language Books > German > Professional & Technical
5Books > Subjects > Professional & Technical > Architecture > Drawing & Modelling > General
6Books > Subjects > Professional & Technical > Architecture > General



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