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Kiss & Sell: Writing for Advertising Redesigned and Rekissed [Paperback]

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Item description for Kiss & Sell: Writing for Advertising Redesigned and Rekissed by Robert Sawyer...

Kiss & Sell: Writing for Advertising Redesigned and Rekissed by Robert Sawyer

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Item Specifications...

Pages   184
Est. Packaging Dimensions:   Length: 0.75" Width: 8.5" Height: 11.5"
Weight:   2.2 lbs.
Binding  Softcover
Release Date   Oct 1, 2006
Publisher   AVA Publishing
ISBN  2940373469  
ISBN13  9782940373468  

Availability  0 units.

More About Robert Sawyer

Register your artisan biography and upload your photo! Christy Desmet is Associate Professor of English at the University of Georgia. She is the author of "Reading Shakespeare's Characters: Rhetoric, Ethics, and Identity," and co-editor of "Shakespeare and Appropriation."
Robert Sawyer is Assistant Professor of English at East Tennessee State University, and co-editor of "Shakespeare and Appropriation,"

Robert Sawyer was born in 1953.

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Product Categories

1Books > Calendars > Arts
2Books > Calendars > Readers & Writers
3Books > Special Features > New & Used Textbooks > Humanities > Art & Music > Studio Art > Design
4Books > Subjects > Arts & Photography > Graphic Design > Commercial > Advertising
5Books > Subjects > Arts & Photography > Graphic Design > Design > General

Reviews - What do customers think about Kiss & Sell: Writing for Advertising Redesigned and Rekissed?

a meditation on persuasion  Oct 8, 2007
Kiss & Sell works as several books: a primer, a survey of advertising techniques and execution, and a meditation on persuasion from the practitioner's point of view. After a short foray into the art and framing of advertising practice, the meat of the book is the lengthy section of case studies. Beautifully designed and a pleasure to peruse, Kiss & Sell is a must-have for anyone interested in the art of persuasion.
Graphic Artists Should Look At This  Sep 12, 2007
I recommend that designers add this book to their library. Visual communication is word and image combined, and this book examines the many variations of how the two can successfully cooperate with each other in a variety of circumstances (kind of like a marriage: give and take).

This book is like a design annual that we all look at, but with notes on concepts, critical evaluation, and inspirational quotes. Any page randomly opened is informative and interesting, but you can also look up examples of different ad concepts, strategies and trends.

The author should make this book an annual!

A smart book  Nov 3, 2006
The right points are made and illustrated, starting with the idea that copywriting is first and foremost about ideas and not words. It then demonstrates, through real ads, how language can be used to express ideas. Good copy is good storytelling. Just as there's no one way to tell a story--you can be entertaining, or cautionary, factual or sardonic--there's no one way to write an ad.

This is a book for people who want to write copy because they love words and what words can accomplish.

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