Item description for Kiss & Sell: Writing for Advertising Redesigned and Rekissed by Robert Sawyer...
Kiss & Sell: Writing for Advertising Redesigned and Rekissed by Robert Sawyer
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Est. Packaging Dimensions: Length: 0.75" Width: 8.5" Height: 11.5" Weight: 2.2 lbs.
Release Date Oct 1, 2006
Publisher AVA Publishing
ISBN 2940373469 ISBN13 9782940373468
Availability 0 units.
More About Robert Sawyer
Christy Desmet is Associate Professor of English at the University of Georgia. She is the author of "Reading Shakespeare's Characters: Rhetoric, Ethics, and Identity," and co-editor of "Shakespeare and Appropriation." Robert Sawyer is Assistant Professor of English at East Tennessee State University, and co-editor of "Shakespeare and Appropriation,"
Reviews - What do customers think about Kiss & Sell: Writing for Advertising Redesigned and Rekissed?
a meditation on persuasion Oct 8, 2007
Kiss & Sell works as several books: a primer, a survey of advertising techniques and execution, and a meditation on persuasion from the practitioner's point of view. After a short foray into the art and framing of advertising practice, the meat of the book is the lengthy section of case studies. Beautifully designed and a pleasure to peruse, Kiss & Sell is a must-have for anyone interested in the art of persuasion.
Graphic Artists Should Look At This Sep 12, 2007
I recommend that designers add this book to their library. Visual communication is word and image combined, and this book examines the many variations of how the two can successfully cooperate with each other in a variety of circumstances (kind of like a marriage: give and take).
This book is like a design annual that we all look at, but with notes on concepts, critical evaluation, and inspirational quotes. Any page randomly opened is informative and interesting, but you can also look up examples of different ad concepts, strategies and trends.
The author should make this book an annual!
A smart book Nov 3, 2006
The right points are made and illustrated, starting with the idea that copywriting is first and foremost about ideas and not words. It then demonstrates, through real ads, how language can be used to express ideas. Good copy is good storytelling. Just as there's no one way to tell a story--you can be entertaining, or cautionary, factual or sardonic--there's no one way to write an ad.
This is a book for people who want to write copy because they love words and what words can accomplish.