Item description for Tres Logos by Robert Klanten...
Tres Logos is a state-of-the-art visual encyclopedia on the current state and evolution of logo design. The book explores the exceptional visual language and stylistic approaches to logo creation by designers around the globe, exhibiting more than 4,400 examples over 500 pages. Fully indexed and structured thematically, it draws connections between the applications and the field for which they were created: Tres Logos also features interviews with designers providing valuable insight into working successfully in logo design today.
From The Book Jacket Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, The Logo becomes the indispensable face of companies and conveys the brand's identity and philosophy. Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions, Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag. Additionally, companies are becoming more daring and exploiting their logos to identify their brand with a certain style and appeal. Fully indexed and structured thematically, the book draws connections between the applications and the field for which it was intended. Like its predecessors, Tres Logos explores the exceptional visual language and stylistic approaches to logo creation by designers around the globe, exhibiting thousands of examples and simultaneously providing information about the "makers'" personal approach. Tres Logos is a state of the art visual encyclopedia on the current state and evolution of Logo Design.
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Est. Packaging Dimensions: Length: 1.75" Width: 7.75" Height: 9.75" Weight: 3.8 lbs.
Release Date Nov 10, 2006
ISBN 3899551583 ISBN13 9783899551587
Reviews - What do customers think about Tres Logos?
great book and must have in your collection Feb 19, 2008
i've looked through a lot of books of logos and this one has to be one of the best one i've seen. it has a great collection of nicely designed logos. i wish though that besides the the agency (artist) that designed the logo there would be the name of the company the logo was for. anyways, that's just my one complaint.
logocrazy Oct 22, 2007
AWESOME...if your a graphic designer you will want this book..it will keep you up to date with trends as well as styles ....DOS LOGOS is good too....
great book Aug 28, 2007
this is the first book by the group that I've seen, and it's amazing. It's well organized, and has amazing logos in it. A great inspirational material.
Wow Apr 17, 2007
Excellent book. Sat down with this one for a while and took a good look at all the logos. Being a designer myself this book is very inspirational, and showcases so many great designers. This book sure is the encyclopaedia of logos and is a must buy if you are a designer especially in the field of corporate ID
A must have! Mar 26, 2007
this is a must have for every young graphic designer or for who want stay focus on the actual graphic style!