Item description for Lingua Grafica by Johannes Plass, Carsten Raffel & Robert Klanten...
Visual communication experts and Hamburg-based design studio Mutabor apply their very own, strict visual language to the boundaries of commercial design. Creating logos and icons for customers like adidas or Greenpeace, lingua grafica assembles their best work in a documented, dissected and contextualised collection. With awards from, amongst others, the New York Type Directors Club the agency is also responsible for publication of the eponymous design magazine.
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Reviews - What do customers think about Lingua Grafica?
My review Jan 11, 2007
This is a small very big book, shows how the sintesis of a graphic can be clear and great.
Yikes! Overrated! Aug 1, 2006
From some of the other reviews and the book description, you might get the idea that this book is chock full of information. Not so! Aside from the intro, you'll be hard-pressed to find even a single sentence on a page. The second section which is 'dedicated' to showing how to create a great icon is a joke. The information provided is either too basic (a spread showing you what the tools in freehand are for) or grossly underdeveloped (ah, I see, so you use perspective...now I GET IT!) Section three is chock full of the firm's vector icons and logos and is the most rewarding part of the book.
Anyway, this a quirky, short and small book. It is fun to flip through and is bound to provide some inspiration the next time you need to create an icon, but as an instructive tool it falls short in most areas.
Icons and Logos are made of vector shapes Oct 14, 2004
This book illustrates the basic concepts of creating a successful icon or logo (a shape with a visual message). Icons/Logos are created by combining and subtracting positive and negative space using vector shapes (shapes drawn in a vector illustration package such as Adobe Illustrator). It is also printed in red and black only, illustrating that a message can be carried across by simply using a shape, instead of lustrous colours. It is extremely handy book and the authors come to the point to brainstorming, designing and creating effective logos and icons from scratch. It also showcases their abilities and skills. The book speaks of its title; "vector shapes with a message".
inspiring Mar 20, 2002
the first part of the book displays some examples of the icon and logo work they have done. the second part gives insight on the process of creating the "perfect logo." the third is a library of work they have done for clients.
from beginning to end, the book inspires and also simplifies the icon and logo creation thought process for me. it's a great book with great examples of 2d icon and logo work.
inspiring Mar 20, 2002
the book is broken down in 3 sections. the first section is a display of some logos and icons. the second being an insight into how they create a perfect icon. the third is a library of logos and icons created for clients.
from beginning to end, the book inspires and really simplifies the creation of 2d icons and logos for me.