Item description for Mental Agility: The Path to Persuasion (Capital Ideas for Business & Personal Development) (Capital Ideas for Business & Personal Development) by Robert Jolles...
Whether you are presenting a product, giving a press conference, interviewing for a job, addressing an audience - you are selling. Selling is about persuading, and you have to think fast on your feet to be adept at it. As one of the most popular professional business speakers in the country, author Rob Jolles knows first hand the need for mental speed. After 22 years of training thousands of sales people for such clients as Xerox, Aetna, General Electric, Liberty Funds, and more - he has put together a "must read" guide for learning to think fast on your feet so you can sell your message, influence others, captivate your audience, wherever you are. In his frank, humorous style, Mental Agility is just as much fun to read as listening to Rob talk. For all sales professionals, sales managers, and managers in need of a disciplined approach to persuading others, Mental Agility is the art of thinking fast; about controlling a conversation, persuading those around us to do what we wish, and conditioning the mind to think faster under pressure. When applied to any sales situation the book teaches you a process for walking into any situation cold and establishing a relationship, based on trust and confidence; for implementing Rob's repeatable, predictable techniques for persuading your client or clients; and then how to handle confrontational scenarios that might arise and turn them into a sale. Rob Jolles's easy "problem-process-practice" guide is full of useful tips and actions points, plus thirty-five Mental Agility exercises to help you practice what you've learned and put Rob's "path to persuasion" into your business plan.
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Est. Packaging Dimensions: Length: 8.6" Width: 5.5" Height: 1" Weight: 0.9 lbs.
Release Date May 1, 2006
Publisher Capital Books (VA)
ISBN 193310225X ISBN13 9781933102252
Reviews - What do customers think about Mental Agility: The Path to Persuasion (Capital Ideas for Business & Personal Development) (Capital Ideas for Business & Personal Development)?
Misleading Title Jan 22, 2008
I was very disappointed in this book. This is the first book in years I've quit reading before finishing it. I didn't expect a book on sales technique. Mr. Jolles uses sales strategies that I absolutely abhor.
An outstanding self-help business guide to learning to think on one's feet under pressure Aug 10, 2006
Mental Agility: The Path to Persuasion" is an outstanding self-help business guide to learning to think on one's feet under pressure, whether showcasing a product, giving a press conference, interviewing for a job, or speaking to the public. Written by master corporate trainer Robert L. Jolles, "Mental Agility" is meant especially to aid business professionals but the advice, tips, tricks, and techniques are useful to readers of all walks of life. Sample exercises to increase one's mental agility, learning how to better understand the thoughts of those one is trying to persuade, mastering conversational skills, techniques for being persuasive and much more fill this excellent self-training guide to sharper thoughts, faster reactions and rapier wit. A very highly recommended addition to personal and professional self-help, self-improvement reading lists.